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Resources about “Marketing tips

Improve your marketing acumen with these practical and easily actionable insights, tricks and more.

How to Be Authentic When Marketing Software

Liz reminds us that authenticity, believing in the product and telling a relatable story are key to not sound like “marketing blah blah”.

By |2021-05-18T06:11:27+08:001-Apr-2021|Categories: Articles|Tags: |Comments Off on How to Be Authentic When Marketing Software

The Importance of Having Success Stories

Liz and Sander discuss why case studies should be an essential part of your digital marketing strategy.

By |2021-03-16T07:34:10+08:0016-Mar-2021|Categories: Podcasts|Tags: , , |Comments Off on The Importance of Having Success Stories

How to Make B2B Marketing Content Generation Fun Again

Remember when writing was fun? New B2B marketing content writers – or writers assigned to produce content about a new application or system — usually get a rush of creative inspiration in the beginning.

By |2022-08-10T03:00:26+08:0011-Feb-2021|Categories: Articles|Tags: |Comments Off on How to Make B2B Marketing Content Generation Fun Again

How Consistency in Marketing Is Key to Your Success

Liz explains why marketing, much like weight loss, is a journey where consistency is key.

By |2021-02-01T10:32:03+08:002-Feb-2021|Categories: Podcasts|Tags: |Comments Off on How Consistency in Marketing Is Key to Your Success

Why Capturing and Keeping Your Audience’s Attention Is Getting Harder and What Can Be Done About It

I am not sure exactly when it started, or how it happened, but at some point in the not-so-distant past, we stopped being able to focus on one thing at a time. The worst is that our minds wander so easily that even when we consciously tell ourselves to pay attention, we often cannot.

By |2022-03-02T18:15:56+08:0028-Jan-2021|Categories: Articles|Tags: |Comments Off on Why Capturing and Keeping Your Audience’s Attention Is Getting Harder and What Can Be Done About It
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