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Resources about “Marketing tips

Improve your marketing acumen with these practical and easily actionable insights, tricks and more.

5 Elements of an Effective Cross-Channel Marketing Strategy for ISVs

ISVs have myriad options for how to spend marketing budget. For example, you can invest in your website, content marketing, and social media and social advertising. You may focus on email marketing, pay-per click (PPC), or print ads.

By |2025-10-07T14:02:58+08:0010-Sep-2025|Categories: Articles|Tags: |Comments Off on 5 Elements of an Effective Cross-Channel Marketing Strategy for ISVs

How Software Vendors Can Keep Omnichannel Marketing Running While on Summer Break

Summer is almost here—and with it comes the urge (and need) for a well-deserved break. But just because you’re taking time off doesn’t mean your marketing has to.  

By |2025-06-05T16:33:01+08:003-Jun-2025|Categories: Articles|Tags: |Comments Off on How Software Vendors Can Keep Omnichannel Marketing Running While on Summer Break

How Can I Find Reliable ISV Data?

If you are reading this article, I am assuming that you landed here because you are in need of reliable ISV data.  Software companies with white labelling or embedded offers, and who are looking to sell with or to ISVs are becoming more and more prevalent.

By |2025-04-14T18:17:52+08:006-Jan-2025|Categories: Articles|Tags: , , |Comments Off on How Can I Find Reliable ISV Data?

3 Sure-Fire Techniques for Getting Past Gatekeepers

Have you ever tried calling a decision-maker only to get blocked by a Gatekeeper?  Well, you are not alone.  Many people who try B2B cold calling get stuck because they don’t know how to get past Gatekeepers, the first people who pick up the phone and whose job it is to filter important calls from the unimportant ones.  There is a plethora of reasons why callers get stuck at this stage including: 

By |2025-04-21T17:08:53+08:008-Nov-2024|Categories: Articles|Tags: |Comments Off on 3 Sure-Fire Techniques for Getting Past Gatekeepers

How to Deal with Marketing Ups and Downs

The feeling of being unproductive and running out of ideas happens to the best of us. Try these tips and you might just be surprised with the results.

By |2025-04-23T15:20:59+08:0011-Oct-2024|Categories: Articles|Tags: |Comments Off on How to Deal with Marketing Ups and Downs
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