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Resources about “Marketing tips

Improve your marketing acumen with these practical and easily actionable insights, tricks and more.

How Can I Find Reliable ISV Data?

If you are reading this article, I am assuming that you landed here because you are in need of reliable ISV data.  Software companies with white labelling or embedded offers, and who are looking to sell with or to ISVs are becoming more and more prevalent.

By |2025-04-14T18:17:52+08:006-Jan-2025|Categories: Articles|Tags: , , |Comments Off on How Can I Find Reliable ISV Data?

3 Sure-Fire Techniques for Getting Past Gatekeepers

Have you ever tried calling a decision-maker only to get blocked by a Gatekeeper?  Well, you are not alone.  Many people who try B2B cold calling get stuck because they don’t know how to get past Gatekeepers, the first people who pick up the phone and whose job it is to filter important calls from the unimportant ones.  There is a plethora of reasons why callers get stuck at this stage including: 

By |2025-04-21T17:08:53+08:008-Nov-2024|Categories: Articles|Tags: |Comments Off on 3 Sure-Fire Techniques for Getting Past Gatekeepers

How to Deal with Marketing Ups and Downs

The feeling of being unproductive and running out of ideas happens to the best of us. Try these tips and you might just be surprised with the results.

By |2025-04-23T15:20:59+08:0011-Oct-2024|Categories: Articles|Tags: |Comments Off on How to Deal with Marketing Ups and Downs

Why DIY Marketing Isn’t a Good Idea

Here are the top five pitfalls to avoid when doing marketing yourself.

By |2025-04-23T10:57:33+08:0015-Sep-2024|Categories: Articles|Tags: |Comments Off on Why DIY Marketing Isn’t a Good Idea

How Thought Leadership and the Death of Expertise Shapes Marketing

If you thought being an industry influencer is just about sharing informed opinions about the market, think again.

By |2025-04-23T15:14:36+08:0011-Jul-2024|Categories: Articles|Tags: |Comments Off on How Thought Leadership and the Death of Expertise Shapes Marketing
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