Resour
ces about “ISV-OEM partnerships“
Boost your software sales through marketing insights about ISV-OEM partnerships, partner recruitment, reseller networks and more.
My boss told me a story the other day and I thought it was an appropriate metaphor for what we often see happen with ISV companies.
Accounts-based marketing (or ABM for those of you out there who love acronyms!) is the talk of the town for marketers these days. The approach consists of hand-selecting highly strategic accounts that you want to do business with and creating a priority wish list of companies to exclusively target.
Lead generation is one of those things that never goes away. Sales teams constantly need more leads to keep their pipelines flowing, and inbound inquiries alone don’t always suffice. When it comes to generating (outbound) leads within ISV accounts to join your OEM program, challenges arise.
In this webinar, we shared tips and insights on how to successfully recruit ISVs into your ecosystem. We’ll show you how we engage thousands of software vendors on behalf of our OEM customers to create more visibility for their OEM program.
OEM can be an elusive term. In fact, it means many things to many people. For us, it means embedding one software solution into another to enhance product features for the benefit of the end-user customer. Third-party integration helps bring a faster time-to-market and can make your product more competitive in the global marketplace. But finding new partnership opportunities in the right ISV accounts is not as easy as it seems.
