Resour
ces about “ISV-OEM partnerships“
Boost your software sales through marketing insights about ISV-OEM partnerships, partner recruitment, reseller networks and more.
You'll learn: How ISV–OEM partnerships work Market Intelligence and targeting strategies How to speak so ISVs listen Ways to optimize partner recruitment efforts Partner enablement action steps
This final stretch of the year is no longer just about closing numbers. It is a strategic launchpad for 2026. As DevPro Journal notes, the decisions made now, based on performance from the first three quarters, shape momentum, focus, and profitability for the year ahead.
Accounts-based marketing (or ABM for those of you out there who love acronyms!) is the talk of the town for marketers. The approach consists of hand-selecting highly strategic accounts that you want to do business with and creating a priority wish list of companies to exclusively target.
Recruiting new ISV partners to your ISV-OEM program is a highly valuable endeavor. Not only is ISV-OEM driving revenue at record rates, it is becoming one of the fastest growing business drivers out there.
ISV – OEM marketing is a beast. One of the things that most people don’t realize about ISV-OEM sales to ISVs is how critical timing is, which means it is super important to have a giant sales funnel. ISV-OEM sales cycles are usually long—in some cases taking upwards of 18 months to complete from start to finish. And of course, in the end, not everyone is going to opt for your offer, which means the more ISV leads you have, the better. What’s funny is that many ISV-OEM program holders don’t see it that way. They think that it’s
