Resour
ces about “ISV-OEM partnerships“
Boost your software sales through marketing insights about ISV-OEM partnerships, partner recruitment, reseller networks and more.
Finding deep insights on ISVs is a daily obsession of our Market Intelligence team. This webinar will give you the tools and strategies to understand how we do that so that you and your team can benefit from our expertise in this area.
If you are reading this article, I am assuming that you landed here because you are in need of reliable ISV data. Software companies with white labelling or embedded offers, and who are looking to sell with or to ISVs are becoming more and more prevalent.
Integrating or embedding one software product into another (or connecting two solutions via APIs) is a pillar to ensure growth for both the ISV and the OEM provider. These ISV-to-ISV relationships or ISV-OEM partnerships are, now more than ever, in great demand.
ISV – OEM marketing is a beast. One of the things that most people don’t realize about OEM sales to ISVs is how critical timing is, which means it is super important to have a giant sales funnel. OEM sales cycles are usually long—in some cases taking upwards of 18 months to complete from start to finish. And of course, in the end, not everyone is going to opt for your offer, which means the more ISV leads you have, the better. What’s funny is that many OEM program holders don’t see it that way. They think that it’s
Recruiting new ISV partners to your OEM program is a highly valuable endeavor. Not only is OEM driving revenue at record rates, it is becoming one of the fastest growing business drivers out there.
