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Resources about “ISV-OEM partnerships

Boost your software sales through marketing insights about ISV-OEM partnerships, partner recruitment, reseller networks and more.

Unlocking Growth Through ISV–OEM Partnerships: A Holistic Playbook

Software companies seeking sustainable expansion increasingly turn to ISV–OEM partnerships as a strategic source of revenue. Done right, this model helps vendors embed, bundle, or co-deliver solutions via third-party platforms, widening reach and unlocking “sell-with” or “sell-through” revenue streams. But it’s not easy — it demands clarity, patience, and orchestration. Below is a consolidated playbook drawing from MediaDev’s ISV-to-ISV partnership thought leadership. 

By |2025-10-07T13:01:45+08:007-Oct-2025|Categories: Articles|Tags: |Comments Off on Unlocking Growth Through ISV–OEM Partnerships: A Holistic Playbook

How much money are you losing by not exploring OEM opportunities with your client base?

It’s amazing to me how many people who work in the software industry are completely unaware about what OEM means.  Don’t get me wrong, I’m not judging anyone here.  I am merely pointing out that OEM is ignored more often than not.  Which if you do understand the benefits of having an ISV-OEM strategy, clearly means that most software companies are missing out on a very profitable source of revenue.   

By |2025-10-02T15:19:57+08:0022-Sep-2025|Categories: Articles|Tags: |Comments Off on How much money are you losing by not exploring OEM opportunities with your client base?

How to Find Reliable Market Intelligence on ISVs

Finding deep insights on ISVs is a daily obsession of our Market Intelligence team. This webinar will give you the tools and strategies to understand how we do that so that you and your team can benefit from our expertise in this area.

By |2025-02-17T20:04:03+08:0017-Feb-2025|Categories: Webinars|Tags: |Comments Off on How to Find Reliable Market Intelligence on ISVs

How Can I Find Reliable ISV Data?

If you are reading this article, I am assuming that you landed here because you are in need of reliable ISV data.  Software companies with white labelling or embedded offers, and who are looking to sell with or to ISVs are becoming more and more prevalent.

By |2025-04-14T18:17:52+08:006-Jan-2025|Categories: Articles|Tags: , , |Comments Off on How Can I Find Reliable ISV Data?

How to Choose the Best ISV Prospects for OEM Partnerships

Integrating or embedding one software product into another (or connecting two solutions via APIs) is a pillar to ensure growth for both the ISV and the OEM provider.  These ISV-to-ISV relationships or ISV-OEM partnerships are, now more than ever, in great demand. 

By |2025-03-26T18:01:36+08:008-Dec-2024|Categories: Articles|Tags: |Comments Off on How to Choose the Best ISV Prospects for OEM Partnerships
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