Marketing has gone through many changes within the past decade. Avenues for leads, reaching new customers, and even how businesses advertise and customers receive adverts have changed drastically within the past few years.
In today’s business world, the term “lead generation” is everywhere. And for good reason—lead generation is an essential part of doing business in order to generate new sales opportunities and grow revenue.
Let’s face it, economic times are hard for everyone these days, and the challenges we are confronting have just begun.
It’s more than just giving them the marketing and technical support they need.
My boss told me a story the other day and I thought it was an appropriate metaphor for what we often see happen with ISV companies.
