How to Work with a Writer to Create Stellar Content
Considering to hire a writing expert to execute your marketing content? These practical tips should get you started right.
How to Get the Most Out of Your Content
Now more than ever, software vendors continue to see the benefits of content marketing for growing their business. Here’s how you can optimize it to boost your brand visibility and generate leads.
Buyer Persona Template for Software Vendors
You may think you know your audience, but taking the time to develop buyer personas is one of the most effective ways you can prove it.
Why Telemarketing Is Important and How You Can Do It Well
Here are five easy but effective things you can do now to make you an expert in cold-calling.
State of the ISV Community for Q2 2018
We have interviewed top executives of ISVs across EMEA and APAC to understand how ISVs interact with other ISVs and what challenges they are facing. In this infographic, we present our findings on critical elements of the ISV community: partnerships, business challenges and information sharing.
