MediaDev was hired by yourVcam to conduct market research and to develop a marketing strategy for a newly developed video surveillance solution. The research and strategy development resulted in three comprehensive reports.
Liz emphasizes the importance of doing your homework and customizing your messages before reaching out to prospects, especially via e-mail.
Back in the ‘80’s, there was a television ad that pictured a woman preparing for the job interview of her life. She was nervous. She was sweating. In comes Secret deodorant with the now-famous slogan, “You never get a second chance to make a first impression.”
Liz cautions us on what turns off prospects, and what you can do instead to win past your initial outreach.
Independent software vendors and big names alike are striving to get the buyer’s attention. Using social media could be an option, but it isn’t that straightforward. Read on how you can develop a social selling strategy that works.
