When you have a specific niche and you want to distinguish yourself from your competitors, having really fantastic content that highlights your thought leadership is going to be one of the best marketing tactics that you can do.
LinkedIn is a platform that every B2B software marketer has (or should have) covered in their online presence. With over 650 million users, LinkedIn has grown far beyond the job-hunting platform it once was. Today, there are numerous ways you can leverage the platform to expose relevant decision-makers to your content.
MediaDev was hired by Velocity to design and implement a brand awareness and lead generation program. MediaDev used a hybrid approach of on and offline channels to create maximum exposure and a highly efficient lead nurturing process.
Having inbound customer support for your software product is a must. Not only does it reassure clients because they can get the answers to their questions immediately, but it is essential in order to escalate glitches so that they can be resolved quickly. The trend today is to provide inbound support through online chat, but is that really enough?
Curious to learn about the day in a life of a social seller? Learn the ins and outs of social selling from one of our lead generation specialists.
