How Consistency in Marketing Is Key to Your Success
Liz explains why marketing, much like weight loss, is a journey where consistency is key.
Why Capturing and Keeping Your Audience’s Attention Is Getting Harder and What Can Be Done About It
I am not sure exactly when it started, or how it happened, but at some point in the not-so-distant past, we stopped being able to focus on one thing at a time. The worst is that our minds wander so easily that even when we consciously tell ourselves to pay attention, we often cannot.
How to Succeed in Remote Sales
Selling software remotely is nothing new. Even before COVID, certain types of software solutions were only sold virtually. Now more than ever, remote sales is the name of the game for software vendors both big and small.
Why Is QA an Integral Part of the Lead Generation Process
Liz and Rosell discuss the importance of quality assurance in lead generation.
How to Change Your Marketing Blueprint and Try Something New
Inventing and reinventing the wheel (constantly) when it comes to marketing is the only way to stay fresh and at the top of your game. But it’s not always easy to think of new ideas, especially when the old ways seem to be working pretty well.
