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Videos

Watch informative vlogs that talk about useful tips, relevant marketing insights and more.

Introduction to Machine Learning and Artificial Intelligence

Liz talks about the difference between the two, and how both could revolutionize marketing.

By |2020-11-10T12:40:33+08:0019-Mar-2019|Categories: Videos|Tags: |Comments Off on Introduction to Machine Learning and Artificial Intelligence

Crush Campaigns in B2B Software Marketing

This tactic can be highly effective in taking back market share from your competition, especially if you’re a challenger.

By |2020-11-10T12:42:15+08:0012-Mar-2019|Categories: Videos|Tags: |Comments Off on Crush Campaigns in B2B Software Marketing

Why ISVs Should Think of Marketing Strategy Before Starting Development

Liz convinces software vendors not to wait until their product is ready to go to market before they start marketing.

By |2020-11-10T12:42:27+08:005-Mar-2019|Categories: Videos|Tags: |Comments Off on Why ISVs Should Think of Marketing Strategy Before Starting Development

Driving Sales Through Social Selling for Software Vendors

In this webinar, we explain why social selling is an effective way to explore new avenues for sales through LinkedIn.

By |2023-03-07T19:41:09+08:004-Mar-2019|Categories: Videos, Webinars|Tags: |0 Comments

Value of Animating Social Media Groups for ISVs

Liz explains why ISVs should be part of online discussions and have a community management strategy to promote their brand online.

By |2020-11-10T12:50:45+08:0026-Feb-2019|Categories: Videos|Tags: |Comments Off on Value of Animating Social Media Groups for ISVs
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