window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-99237565-1');

Podcasts

Don’t feel like reading articles? Listen to these perceptive talks about ISV marketing, sales and channel partner recruitment.

How Culture Influences Marketing

Liz talks about how your grasp of the culture of the market you’re trying to serve can indicate how your marketing efforts will translate. She also shares insights on how you can be more effective in marketing by taking culture into consideration in your messaging.

By |2022-05-19T17:42:37+08:0019-Oct-2021|Categories: Podcasts|Tags: |Comments Off on How Culture Influences Marketing

Successful Outbound Lead Generation Tactics for Q4

It’s the mad dash at the end of the year. We’re in Q4 and time is going by fast. Everyone wants to finish off 2021 with a bang and kick off 2022 on the right foot. So what are some strategies that you can be doing in order to generate better leads? That is the topic for today’s Software Marketing Made Simple episode.

By |2021-10-12T16:29:20+08:0012-Oct-2021|Categories: Podcasts|Tags: , |Comments Off on Successful Outbound Lead Generation Tactics for Q4

How Can I Ensure My Outsourced (OEM) Lead Generation Campaign is Wildly Successful?

Liz discusses with William Philipps, one of the Outbound Lead Generation experts at MediaDev, insights and tips on how to ensure the success of a lead generation program targeting ISV-OEM.

By |2022-08-09T18:05:37+08:0017-Aug-2021|Categories: Podcasts|Tags: , |Comments Off on How Can I Ensure My Outsourced (OEM) Lead Generation Campaign is Wildly Successful?

The Truth about Losing B2B Software Sales Deals : Why it’s Not About Price

Liz and Ryan Sorley, Founder and CEO of DoubleCheck Research, talk about what’s more important in the overall scheme of a software solution sales cycle, what sales reps can do better to ensure that more of their leads convert into actual sales, and why they are losing B2B software sales deals.

By |2022-02-03T15:11:42+08:0010-Aug-2021|Categories: Podcasts|Tags: |Comments Off on The Truth about Losing B2B Software Sales Deals : Why it’s Not About Price

Is Social Selling the New Telemarketing? Why Outreach on LinkedIn Cannot Be the Only Tactic You Use to Generate Sales Leads

Liz explores how social selling is parallel to telemarketing and shares valuable tips on how to have a more effective outreach strategy in this new podcast episode.

By |2022-06-21T17:49:04+08:003-Aug-2021|Categories: Podcasts|Tags: , |Comments Off on Is Social Selling the New Telemarketing? Why Outreach on LinkedIn Cannot Be the Only Tactic You Use to Generate Sales Leads
Go to Top