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Podcasts

Don’t feel like reading articles? Listen to these perceptive talks about ISV marketing, sales and channel partner recruitment.

The Best Practices of Managing Remote Teams

Liz talks with Liam Martin, Co-Founder of Staff.com and Co-Organizer of Running Remote, who shares his expertise in managing remote workforces and what will happen post-pandemic.

By |2021-06-15T03:50:31+08:0014-Jun-2021|Categories: Podcasts|Comments Off on The Best Practices of Managing Remote Teams

Introduction to Lead Generation Strategies: What Is a Lead?

Liz walks us through the criteria for validating a lead as a valid business opportunity.

By |2021-06-07T14:42:52+08:007-Jun-2021|Categories: Podcasts|Tags: |Comments Off on Introduction to Lead Generation Strategies: What Is a Lead?

Preparing the Groundwork for Successful Marketing Outreach

Liz talks about the best practices on field marketing with Heike Marquordt, who is the Senior Director for Central Europe & UKI Marketing at Unit4.

By |2021-06-03T07:20:08+08:002-Jun-2021|Categories: Podcasts|Tags: |Comments Off on Preparing the Groundwork for Successful Marketing Outreach

Best Practices For LinkedIn Advertising

Liz talks with Sander Oostewechel (MediaDev Marketing Manager) about the value of launching ad campaigns to promote your content or events on the world’s largest professional social network.

By |2021-06-01T08:00:14+08:0031-May-2021|Categories: Podcasts|Tags: |Comments Off on Best Practices For LinkedIn Advertising

Software Marketing Campaigns That Work – What’s the Secret?

Liz talks about the key to effective marketing campaigns with Celine Nabais Kahoudji, who is the Senior Field Marketing Manager (South Europe/Benelux) at Couchbase.

By |2021-05-26T02:57:58+08:0024-May-2021|Categories: Podcasts|Tags: |Comments Off on Software Marketing Campaigns That Work – What’s the Secret?
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