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Interviews

Don’t feel like reading articles? Listen to these perceptive talks about marketing and sales.

Telemarketing Outreach After the Lockdown Ends: Feasible or Not?

Liz interviews MediaDev Country Manager for Italy, Lorenzo Poveromo, about whether or not B2B lead generation efforts and telemarketing could still work after the pandemic lockdown.

By |2020-10-17T09:36:20+02:0029-May-2020|Categories: Interviews|Tags: , |Comments Off on Telemarketing Outreach After the Lockdown Ends: Feasible or Not?

Why Win-Loss Interviews Should be the Cornerstone of a Software Vendor’s Sales Strategy

Liz interviews win-loss program expert Ryan Sorley about the value of understanding how your customers are won or lost, and how it helps improve your sales process.

By |2020-10-24T16:54:08+02:0016-Jul-2019|Categories: Interviews|Tags: |Comments Off on Why Win-Loss Interviews Should be the Cornerstone of a Software Vendor’s Sales Strategy

How to Reach Your Business Goals with a Holistic Marketing Approach (video)

Liz discusses with MediaDev digital marketing manager Sander Oostewechel the significance of having a comprehensive strategy that focuses on your marketing objectives.

By |2020-10-24T17:42:28+02:003-Jul-2019|Categories: Interviews|Tags: , |Comments Off on How to Reach Your Business Goals with a Holistic Marketing Approach (video)

Interview with Bernadette Wilson, ISV content writer

Liz talks about content writing for ISVs with Bernadette Wilson, who is a regular contributor to the DevPro Journal and has 19 years of experience as a journalist, writer, editor and B2B marketer.

By |2020-09-21T16:46:12+02:0010-Jul-2018|Categories: Interviews|Tags: |0 Comments
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