Recent articles
Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
Recent articles
Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
Whether you are looking to generate end-user leads or build your pipeline of potential ISV-OEM partners, reinventing sales pitches means putting forth a consistent and concerted effort. The language you use needs to be relevant to your target audience; staying up on industry trends is, therefore, a must.
My boss told me a story the other day and I thought it was an appropriate metaphor for what we often see happen with ISV companies.
ISV-OEM lead generation is not rocket science. But it’s not a piece of cake either. And I can tell you from experience that many marketing agencies fall into predictable traps because they can’t really get their heads around OEM.
Let’s face it: telemarketing or cold calling is the black sheep of marketing tactics. It’s gotten a bad rap because of outsourced BPOs scattered around India and Asia bombarding people at home at inopportune times (like right in the middle of dinner) calling about worthless products or services that no one wants or needs.
Learn about the many benefits of this marketing approach, among which are improved ROI and more efficient targeted niche campaigns.