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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

4 Reasons ISVs Should Publish Survey Results

Not only will publishing survey insights gain your software more positive attention and stronger reputation, it can also be a valuable marketing content that you can easily re-purpose to other asset formats.

By |2023-04-18T14:53:05+08:0030-Oct-2018|Categories: Articles|Tags: |Comments Off on 4 Reasons ISVs Should Publish Survey Results

5 Tips to Help You Stay on Top of Your Marketing Game

Persistently educating yourself and participating in discussions with fellow marketers make a start of a good habit for your marketing function.

By |2022-05-11T16:12:30+08:004-Oct-2018|Categories: Articles|Tags: |Comments Off on 5 Tips to Help You Stay on Top of Your Marketing Game

Marketing Post GDPR – What’s Changed, What Hasn’t?

Now that European citizens are protected by this important EU regulation on data protection and privacy, marketers and relevant data-based platforms (such as Facebook and Google) are now more responsible in handling data, as expected.

By |2020-11-12T19:26:33+08:0020-Sep-2018|Categories: Articles|Comments Off on Marketing Post GDPR – What’s Changed, What Hasn’t?

How to Use Content to Move Prospects Through the Sales Funnel

Knowing which type of content to use when will really make a big difference.

By |2022-08-10T02:53:52+08:0013-Sep-2018|Categories: Articles|Tags: |Comments Off on How to Use Content to Move Prospects Through the Sales Funnel

How to Work with a Writer to Create Stellar Content

Considering to hire a writing expert to execute your marketing content? These practical tips should get you started right.

By |2022-08-10T02:52:56+08:008-Aug-2018|Categories: Articles|Tags: |Comments Off on How to Work with a Writer to Create Stellar Content
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