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Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

Marketing Post GDPR – What’s Changed, What Hasn’t?
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Marketing Post GDPR – What’s Changed, What Hasn’t?

Articles

Marketing Post GDPR – What’s Changed, What Hasn’t?

Now that European citizens are protected by this important EU regulation on data protection and privacy, marketers and relevant data-based platforms (such as Facebook and Google) are now more responsible in handling data, as expected.

By Liz Lemarchand|2020-11-12T19:26:33+08:0020-Sep-2018|Categories: Articles|Comments Off

How to Use Content to Move Prospects Through the Sales Funnel
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How to Use Content to Move Prospects Through the Sales Funnel

Articles

How to Use Content to Move Prospects Through the Sales Funnel

Knowing which type of content to use when will really make a big difference.

By Bernadette Wilson|2022-08-10T02:53:52+08:0013-Sep-2018|Categories: Articles|Tags: inbound marketing|Comments Off

How to Work with a Writer to Create Stellar Content
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How to Work with a Writer to Create Stellar Content

Articles

How to Work with a Writer to Create Stellar Content

Considering to hire a writing expert to execute your marketing content? These practical tips should get you started right.

By Bernadette Wilson|2022-08-10T02:52:56+08:008-Aug-2018|Categories: Articles|Tags: inbound marketing|Comments Off

How to Get the Most Out of Your Content
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How to Get the Most Out of Your Content

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How to Get the Most Out of Your Content

Now more than ever, software vendors continue to see the benefits of content marketing for growing their business. Here’s how you can optimize it to boost your brand visibility and generate leads.

By Liz Lemarchand|2022-03-07T15:44:08+08:0026-Jul-2018|Categories: Articles|Tags: inbound marketing|Comments Off

Why Telemarketing Is Important and How You Can Do It Well
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Why Telemarketing Is Important and How You Can Do It Well

Articles

Why Telemarketing Is Important and How You Can Do It Well

Here are five easy but effective things you can do now to make you an expert in cold-calling.

By Liz Lemarchand|2020-11-12T19:13:23+08:0018-Jul-2018|Categories: Articles|Tags: lead generation|Comments Off

Marketing Post GDPR – What’s Changed, What Hasn’t?

Marketing Post GDPR – What’s Changed, What Hasn’t?

How to Use Content to Move Prospects Through the Sales Funnel

How to Use Content to Move Prospects Through the Sales Funnel

How to Work with a Writer to Create Stellar Content

How to Work with a Writer to Create Stellar Content

How to Get the Most Out of Your Content

How to Get the Most Out of Your Content

Why Telemarketing Is Important and How You Can Do It Well

Why Telemarketing Is Important and How You Can Do It Well

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