Recent articles
Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
The feeling of being unproductive and running out of ideas happens to the best of us. Try these tips and you might just be surprised with the results.
Recruiting new ISV partners to your OEM program is a highly valuable endeavor. Not only is OEM driving revenue at record rates, it is becoming one of the fastest growing business drivers out there.
Always start by truly understanding your desired reseller profiles and highlighting the value propositions that are important to them.
It seems like it’s a daily occurrence that I get emails, Inmails and spam coming from all sorts of people trying to sell me leads. Maybe you get those messages too—the ones that promise you’ll close more deals faster and look like they’ve been copy/pasted, then sent out to everyone under the sun…
Here are the top five pitfalls to avoid when doing marketing yourself.
