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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

5 Marketing Challenges That Are Really Opportunities

B2B marketing for software vendors can be tough and challenging, but here’s what you can do to overcome them.

By |2022-06-23T14:34:24+08:0018-May-2022|Categories: Articles|Tags: |Comments Off on 5 Marketing Challenges That Are Really Opportunities

Why Investing in Marketing Qualified Leads Is Good for Your Business

It may take more time to educate and nurture some of your prospects, but don’t lose hope nonetheless.

By |2022-04-28T14:22:48+08:0028-Apr-2022|Categories: Articles|Tags: |Comments Off on Why Investing in Marketing Qualified Leads Is Good for Your Business

How Can I Generate More ISV Leads for My OEM Program?

Lead generation is one of those things that never goes away. Sales teams constantly need more leads to keep their pipelines flowing, and inbound inquiries alone don’t always suffice. When it comes to generating (outbound) leads within ISV accounts to join your OEM program, challenges arise.

By |2022-05-19T17:27:06+08:0031-Mar-2022|Categories: Articles|Tags: , |Comments Off on How Can I Generate More ISV Leads for My OEM Program?
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