Recent articles
Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
You know it’s important to market your software beyond your own channels, and having a network for channel partnerships is one of the best ways to do it.
We have been working with OEM program holders and the ISV community alike for the past 20+ years. The heart of our expertise lies in building relationships between the two in order to generate business opportunities that are win-win for both parties.
Keep these tactics in mind as you try to outsmart your competition.
With the sudden shift toward remote work, businesses want the agility of the cloud – but they want the assurance they’re making the right move long term.
LinkedIn is a platform that every B2B software marketer has (or should have) covered in their online presence. With over 650 million users, LinkedIn has grown far beyond the job-hunting platform it once was. Today, there are numerous ways you can leverage the platform to expose relevant decision-makers to your content.
