Recent articles
Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
B2B marketing for software vendors can be tough and challenging, but here’s what you can do to overcome them.
You may think you know your audience, but taking the time to develop buyer personas is one of the most effective ways you can prove it.
It may take more time to educate and nurture some of your prospects, but don’t lose hope nonetheless.
Accounts-based marketing (or ABM for those of you out there who love acronyms!) is the talk of the town for marketers these days. The approach consists of hand-selecting highly strategic accounts that you want to do business with and creating a priority wish list of companies to exclusively target.
Lead generation is one of those things that never goes away. Sales teams constantly need more leads to keep their pipelines flowing, and inbound inquiries alone don’t always suffice. When it comes to generating (outbound) leads within ISV accounts to join your OEM program, challenges arise.
