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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

Why Having a Partner Ecosystem Is an Important Marketing Tool for ISVs

You know it’s important to market your software beyond your own channels, and having a network for channel partnerships is one of the best ways to do it.

By |2020-11-02T15:46:58+01:008-Sep-2020|Categories: Articles|Tags: |Comments Off on Why Having a Partner Ecosystem Is an Important Marketing Tool for ISVs

Why Should I Make My OEM Program More Visible to ISVs?

We have been working with OEM program holders and the ISV community alike for the past 20+ years.  The heart of our expertise lies in building relationships between the two in order to generate business opportunities that are win-win for both parties.

By |2020-11-03T07:36:56+01:003-Sep-2020|Categories: Articles|Tags: |Comments Off on Why Should I Make My OEM Program More Visible to ISVs?

How “Crush” Campaigns Can Help You Take Back Market Share

Keep these tactics in mind as you try to outsmart your competition.

By |2020-11-03T07:42:05+01:0020-Aug-2020|Categories: Articles|Tags: |Comments Off on How “Crush” Campaigns Can Help You Take Back Market Share

Cloud May Be Easier to Sell Now. But You Still Have to Sell.

With the sudden shift toward remote work, businesses want the agility of the cloud – but they want the assurance they’re making the right move long term.

By |2020-11-03T09:49:48+01:0023-Jul-2020|Categories: Articles|Tags: |Comments Off on Cloud May Be Easier to Sell Now. But You Still Have to Sell.

Leverage LinkedIn to Promote Your Software Business

LinkedIn is a platform that every B2B software marketer has (or should have) covered in their online presence. With over 650 million users, LinkedIn has grown far beyond the job-hunting platform it once was. Today, there are numerous ways you can leverage the platform to expose relevant decision-makers to your content.

By |2020-11-03T10:07:45+01:0013-Jul-2020|Categories: Articles|Tags: |Comments Off on Leverage LinkedIn to Promote Your Software Business
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