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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

How to Build Confidence in Yourself to Earn the Trust of Your Prospects: 5 Tips to Improving Telemarketing Outreach

B2B outbound lead generation campaigns are designed to initiate conversations with key company decision-makers by engaging them in high-level discussions about their challenges, and then positioning your solution to address such pain points.

By |2021-03-25T11:09:38+08:0025-Mar-2021|Categories: Articles|Tags: |Comments Off on How to Build Confidence in Yourself to Earn the Trust of Your Prospects: 5 Tips to Improving Telemarketing Outreach

Ways to Improve Visibility for Your ISV OEM Program

Here are tips to help successfully increase awareness about the benefits of your ISV OEM program.

By |2021-02-27T12:53:46+08:0017-Feb-2021|Categories: Articles|Tags: |Comments Off on Ways to Improve Visibility for Your ISV OEM Program

How to Make B2B Marketing Content Generation Fun Again

Remember when writing was fun? New B2B marketing content writers – or writers assigned to produce content about a new application or system — usually get a rush of creative inspiration in the beginning.

By |2021-02-11T07:55:26+08:0011-Feb-2021|Categories: Articles|Tags: |Comments Off on How to Make B2B Marketing Content Generation Fun Again

Why Capturing and Keeping your Audience’s Attention is Getting Harder and What Can Be Done About It

I am not sure exactly when it started, or how it happened, but at some point in the not so distant past, we stopped being able to focus on one thing at a time. The worst is that our minds wonder so easily that even when we consciously tell ourselves to pay attention, we often cannot.

By |2021-02-11T07:30:07+08:0028-Jan-2021|Categories: Articles|Tags: |Comments Off on Why Capturing and Keeping your Audience’s Attention is Getting Harder and What Can Be Done About It

How to Succeed in Remote Sales

Selling software remotely is nothing new. Even before COVID, certain types of software solutions were only sold virtually. Now more than ever, remote sales is the name of the game for software vendors both big and small.

By |2021-01-21T05:59:58+08:0021-Jan-2021|Categories: Articles|Tags: |Comments Off on How to Succeed in Remote Sales
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