window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-BN90D7PTZ3');

Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

How to Choose the Best ISV Prospects for OEM Partnerships

Integrating or embedding one software product into another (or connecting two solutions via APIs) is a pillar to ensure growth for both the ISV and the OEM provider.  These ISV-to-ISV relationships or ISV-OEM partnerships are, now more than ever, in great demand. 

By |2022-12-07T18:54:29+08:008-Dec-2022|Categories: Articles|Tags: |Comments Off on How to Choose the Best ISV Prospects for OEM Partnerships

7 Customer Success Tips To Increase Customer Retention

In business, there are plenty of factors that spell success, and many of these factors are a result of our ability to satisfy customers. In today’s competitive market, it is very important for businesses to have a loyal customer base and a steady stream of new customers coming into the fold. Without this, it will be very difficult to sustain business in the long run. This is why customer retention strategies and processes are so important, and it is also why many companies work hard to improve their customer retention rates. 

By |2022-12-07T13:47:13+08:007-Dec-2022|Categories: Articles|Tags: |Comments Off on 7 Customer Success Tips To Increase Customer Retention

5 of the Best Lead Generation Strategies + Tips for Improving Email & More

People are always trying to do more with less.  And with the economic context the way it is, that couldn’t be more true than it is right now.  At the same time, companies can’t just stop generating leads, recruiting new strategic partners, and selling product.  So how do you generate more leads with less resources? 

By |2022-12-07T13:15:46+08:001-Dec-2022|Categories: Articles|Tags: |Comments Off on 5 of the Best Lead Generation Strategies + Tips for Improving Email & More

Why Now is the Time to Increase Your Marketing Efforts Toward Existing Customers

Anyone who has gone through the customer journey and purchased your products or services can be considered an existing customer. It is critical that they are satisfied with their purchase in order for them to become repeat customers and even advocates for your brand. But if you really want to build a lasting relationship between your brand and your customer base, then you will need to increase your marketing efforts toward existing customers. 

By |2022-11-23T18:56:34+08:0023-Nov-2022|Categories: Articles|Tags: |Comments Off on Why Now is the Time to Increase Your Marketing Efforts Toward Existing Customers

How To Maximize Your Marketing Budget To Do More With Less

Marketing is one of the most important aspects of running a successful business, but it can also be one of the most expensive. If you’re not careful, you can easily blow your entire marketing budget on one campaign and be left with nothing to show for it.

By |2022-11-10T17:39:06+08:002-Nov-2022|Categories: Articles|Tags: |Comments Off on How To Maximize Your Marketing Budget To Do More With Less
Go to Top