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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

3 Ways To Improve Your Marketing Messaging To Resonate With Your Target Audience

Creating marketing messaging whether that be on your website, for ad copy, for highly valuable gated content, or for sales outreach, takes time and thought to develop. Whether you are developing your message for the first time, or revamping it for the one-thousandth time, it’s important not to fall into the “marketing blah blah.”

By |2021-05-19T12:15:51+08:0019-May-2021|Categories: Articles, Videos|Tags: |Comments Off on 3 Ways To Improve Your Marketing Messaging To Resonate With Your Target Audience

Importance of Customer Service in Marketing

Still not convinced about the value of embedding customer service into your business priorities? How about trying to treat it as an integral part of your marketing strategy?

By |2021-05-26T04:50:43+08:0026-Apr-2021|Categories: Articles|Tags: |Comments Off on Importance of Customer Service in Marketing

5 Quick Tips for Generating Leads

Software marketers are always looking to generate leads fast, so what are some ways to increase visibility for your brand quickly in order to do so?  Here are five tips for generating leads so that you can establish a pipeline of sales opportunities now.

By |2021-07-06T14:20:45+08:0022-Apr-2021|Categories: Articles, Videos|Tags: |Comments Off on 5 Quick Tips for Generating Leads

How to Be Authentic When Marketing Software

Liz reminds us that authenticity, believing in the product and telling a relatable story are key to not sound like “marketing blah blah”.

By |2021-05-18T06:11:27+08:001-Apr-2021|Categories: Articles|Tags: |Comments Off on How to Be Authentic When Marketing Software

How to Build Confidence in Yourself to Earn the Trust of Your Prospects: 5 Tips to Improving Telemarketing Outreach

B2B outbound lead generation campaigns are designed to initiate conversations with key company decision-makers by engaging them in high-level discussions about their challenges, and then positioning your solution to address such pain points.

By |2022-03-02T16:29:18+08:0025-Mar-2021|Categories: Articles|Tags: |Comments Off on How to Build Confidence in Yourself to Earn the Trust of Your Prospects: 5 Tips to Improving Telemarketing Outreach
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