Recent articles
Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
As more people use script blockers to take back some of their privacy, are you still considering using third-party scripts to centralize your tracking analytics?
Creating marketing messaging whether that be on your website, for ad copy, for highly valuable gated content, or for sales outreach, takes time and thought to develop. Whether you are developing your message for the first time, or revamping it for the one-thousandth time, it’s important not to fall into the “marketing blah blah.”
Still not convinced about the value of embedding customer service into your business priorities? How about trying to treat it as an integral part of your marketing strategy?
Software marketers are always looking to generate leads fast, so what are some ways to increase visibility for your brand quickly in order to do so? Here are five tips for generating leads so that you can establish a pipeline of sales opportunities now.
Liz reminds us that authenticity, believing in the product and telling a relatable story are key to not sound like “marketing blah blah”.
