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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

Unlocking Growth Through ISV–OEM Partnerships: A Holistic Playbook

Software companies seeking sustainable expansion increasingly turn to ISV–OEM partnerships as a strategic source of revenue. Done right, this model helps vendors embed, bundle, or co-deliver solutions via third-party platforms, widening reach and unlocking “sell-with” or “sell-through” revenue streams. But it’s not easy — it demands clarity, patience, and orchestration. Below is a consolidated playbook drawing from MediaDev’s ISV-to-ISV partnership thought leadership. 

By |2025-10-07T13:01:45+08:007-Oct-2025|Categories: Articles|Tags: |Comments Off on Unlocking Growth Through ISV–OEM Partnerships: A Holistic Playbook

How much money are you losing by not exploring OEM opportunities with your client base?

It’s amazing to me how many people who work in the software industry are completely unaware about what OEM means.  Don’t get me wrong, I’m not judging anyone here.  I am merely pointing out that OEM is ignored more often than not.  Which if you do understand the benefits of having an ISV-OEM strategy, clearly means that most software companies are missing out on a very profitable source of revenue.   

By |2025-10-02T15:19:57+08:0022-Sep-2025|Categories: Articles|Tags: |Comments Off on How much money are you losing by not exploring OEM opportunities with your client base?

5 Elements of an Effective Cross-Channel Marketing Strategy for ISVs

ISVs have myriad options for how to spend marketing budget. For example, you can invest in your website, content marketing, and social media and social advertising. You may focus on email marketing, pay-per click (PPC), or print ads.

By |2025-10-07T14:02:58+08:0010-Sep-2025|Categories: Articles|Tags: |Comments Off on 5 Elements of an Effective Cross-Channel Marketing Strategy for ISVs

How Software Vendors Can Keep Omnichannel Marketing Running While on Summer Break

Summer is almost here—and with it comes the urge (and need) for a well-deserved break. But just because you’re taking time off doesn’t mean your marketing has to.  

By |2025-06-05T16:33:01+08:003-Jun-2025|Categories: Articles|Tags: |Comments Off on How Software Vendors Can Keep Omnichannel Marketing Running While on Summer Break

How Can I Find Reliable ISV Data?

If you are reading this article, I am assuming that you landed here because you are in need of reliable ISV data.  Software companies with white labelling or embedded offers, and who are looking to sell with or to ISVs are becoming more and more prevalent.

By |2025-04-14T18:17:52+08:006-Jan-2025|Categories: Articles|Tags: , , |Comments Off on How Can I Find Reliable ISV Data?
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