Recent articles
Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
When Content Syndication Stops Delivering: Why an Omnichannel Strategy Matters
Content syndication can be an effective way to generate demand, especially for software vendors looking to reach new audiences, educate buyers, and create early-stage engagement. For companies selling into longer, more complex buying cycles, however, its impact depends heavily on what happens around it. Syndication can help surface interest, but turning that interest into qualified pipeline often requires support from other channels, including nurture, ABM, partner marketing, and sales follow-up.
