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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

Beyond the Blue Links: Why GEO is the new SEO for software vendors

When was the last time you asked ChatGPT something instead of Googling it?  If you’re like most people in the software industry right now, it’s happening more and more. Maybe you asked it to compare two integration platforms. Maybe you wanted a quick breakdown of pricing models for a specific tool category. Maybe you just didn’t feel like wading through ten tabs to find a straight answer. 

By |2026-03-17T00:23:24+08:0016-Mar-2026|Categories: Articles|Tags: |Comments Off on Beyond the Blue Links: Why GEO is the new SEO for software vendors

How to Use AI to Decode Buy vs. Build Signals in ISV Accounts

Every ISV account wrestling with a build vs buy decision shows symptoms you can detect, catalog, and use to lead conversations. The friction points that push teams toward “buy” leave digital breadcrumbs across job posts, release notes, leadership changes, and technical documentation. The problem? Manually tracking these signals across hundreds of accounts doesn’t scale. 

By |2026-03-07T09:26:48+08:002-Mar-2026|Categories: Articles|Tags: |Comments Off on How to Use AI to Decode Buy vs. Build Signals in ISV Accounts

How to Improve Your ISV-OEM Marketing to Build Stronger Partnerships in 2026

The ISVs winning through ISV-OEM collaboration are not chasing pipeline. They are building ecosystems that expand reach, capability, and long-term growth.

By |2026-02-21T00:32:25+08:0019-Feb-2026|Categories: Articles|Tags: |Comments Off on How to Improve Your ISV-OEM Marketing to Build Stronger Partnerships in 2026

AI SDRs: The High Cost of Looking Like Everyone Else in Software Marketing

AI SDRs are everywhere right now. And honestly? The hype isn’t entirely wrong. These platforms promise faster prospecting, consistent follow-up, cleaner pipeline hygiene, and the ability to test messaging at scale. For ISVs trying to build OEM partnerships or break into new markets, that sounds like a dream.

By |2026-02-02T16:59:57+08:002-Feb-2026|Categories: Articles|Tags: |Comments Off on AI SDRs: The High Cost of Looking Like Everyone Else in Software Marketing

How AI Is Transforming Lead Generation in Software Marketing

AI has changed how software marketers approach lead generation, making it faster, more data-driven, and more scalable than ever. But speed doesn’t always equal quality. As automated outreach floods inboxes, standing out now requires more than algorithms alone.

By |2026-03-24T13:47:25+08:008-Jan-2026|Categories: Articles|Tags: |Comments Off on How AI Is Transforming Lead Generation in Software Marketing
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