Recent articles
Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
Recruiting new ISV partners to your ISV-OEM program is a highly valuable endeavor. Not only is ISV-OEM driving revenue at record rates, it is becoming one of the fastest growing business drivers out there.
ISV – OEM marketing is a beast. One of the things that most people don’t realize about ISV-OEM sales to ISVs is how critical timing is, which means it is super important to have a giant sales funnel. ISV-OEM sales cycles are usually long—in some cases taking upwards of 18 months to complete from start to finish. And of course, in the end, not everyone is going to opt for your offer, which means the more ISV leads you have, the better. What’s funny is that many ISV-OEM program holders don’t see it that way. They think that it’s
Software companies seeking sustainable expansion increasingly turn to ISV–OEM partnerships as a strategic source of revenue. Done right, this model helps vendors embed, bundle, or co-deliver solutions via third-party platforms, widening reach and unlocking “sell-with” or “sell-through” revenue streams. But it’s not easy — it demands clarity, patience, and orchestration. Below is a consolidated playbook drawing from MediaDev’s ISV-to-ISV partnership thought leadership.
It’s amazing to me how many people who work in the software industry are completely unaware about what OEM means. Don’t get me wrong, I’m not judging anyone here. I am merely pointing out that OEM is ignored more often than not. Which if you do understand the benefits of having an ISV-OEM strategy, clearly means that most software companies are missing out on a very profitable source of revenue.
ISVs have myriad options for how to spend marketing budget. For example, you can invest in your website, content marketing, and social media and social advertising. You may focus on email marketing, pay-per click (PPC), or print ads.
