window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-BN90D7PTZ3');

Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

AI SDRs: The High Cost of Looking Like Everyone Else in Software Marketing

AI SDRs are everywhere right now. And honestly? The hype isn’t entirely wrong. These platforms promise faster prospecting, consistent follow-up, cleaner pipeline hygiene, and the ability to test messaging at scale. For ISVs trying to build OEM partnerships or break into new markets, that sounds like a dream.

By |2026-02-02T16:59:57+08:002-Feb-2026|Categories: Articles|Tags: |Comments Off on AI SDRs: The High Cost of Looking Like Everyone Else in Software Marketing
Read More

How AI Is Transforming Lead Generation in Software Marketing

AI has changed how software marketers approach lead generation—making it faster, more data-driven, and more scalable than ever. But speed doesn’t always equal quality. As automated outreach floods inboxes, standing out now requires more than algorithms alone.

By |2026-01-08T16:18:55+08:008-Jan-2026|Categories: Articles|Tags: |Comments Off on How AI Is Transforming Lead Generation in Software Marketing
Read More

ISV Partner Strategy in 2026: The Essential Year-End Prep to Strengthen ISV–OEM Pipelines

This final stretch of the year is no longer just about closing numbers. It is a strategic launchpad for 2026. As DevPro Journal notes, the decisions made now, based on performance from the first three quarters, shape momentum, focus, and profitability for the year ahead. 

By |2025-12-02T22:16:19+08:002-Dec-2025|Categories: Articles|Tags: |Comments Off on ISV Partner Strategy in 2026: The Essential Year-End Prep to Strengthen ISV–OEM Pipelines
Read More

ISV-OEM Lead Generation Strategies That Work

Recruiting new ISV partners to your ISV-OEM program is a highly valuable endeavor.  Not only is ISV-OEM driving revenue at record rates, it is becoming one of the fastest growing business drivers out there. 

By |2025-10-09T19:28:48+08:009-Oct-2025|Categories: Articles|Tags: , |Comments Off on ISV-OEM Lead Generation Strategies That Work
Read More

Our Regional Offices

EMEA Headquarters
MediaDev SA France
23-25 rue Jean-Jacques Rousseau
75001 Paris

North America Headquarters
MediaDev USA
1010 Turquoise Street, Suite 10
San Diego, CA 92109

Content Collaboration Policy
GDPR Privacy Policy

Contact Us

For free advice on how you can market your software, let’s talk at contact@www.mediadev.com.

Our sister company

Interested in developing bespoke software? Our sister company WYLog offers full-stack mobile/web apps, blockchain, IoT and AR/VR development.

MediaDev ©2026. All rights reserved.
This website uses cookies to help us improve your browsing experience. By continuing to use our website, you accept the use of all cookies. You can always access and change your cookie preferences by clicking the Preferences button. Preferences Accept all cookies

Functional Cookies

Cookies that are necessary to make the website function.

Tracking cookies

Allows MediaDev to track users' behaviour across the website and across partner websites

Preferences

To change your cookie preferences after accepting these settings, please refer to our privacy policy.
Go to Top