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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

How to Succeed in Remote Sales

Selling software remotely is nothing new. Even before COVID, certain types of software solutions were only sold virtually. Now more than ever, remote sales is the name of the game for software vendors both big and small.

By |2021-01-21T05:59:58+01:0021-Jan-2021|Categories: Articles|Tags: |Comments Off on How to Succeed in Remote Sales

How to Change Your Marketing Blueprint and Try Something New

Inventing and reinventing the wheel (constantly) when it comes to marketing is the only way to stay fresh and at the top of your game. But it’s not always easy to think of new ideas, especially when the old ways seem to be working pretty well.

By |2021-01-18T09:37:59+01:0014-Jan-2021|Categories: Articles|Tags: |Comments Off on How to Change Your Marketing Blueprint and Try Something New

Software Marketing Predictions for 2021

Let’s face it: 2020 was a roller coaster ride. Not only did we see certain industries decimated by COVID (tourism, hospitality, and brick & mortar retail shops to name a few), we also saw an unexpected and unprecedented surge in software sales.

By |2021-01-05T08:34:59+01:005-Jan-2021|Categories: Articles|Comments Off on Software Marketing Predictions for 2021

Why High Quality Leads Are Not a Commodity

Recently, it has come to my attention that there are more and more marketing boutiques popping up left and right, claiming to be “data-driven” and providing “affordable leads sourced on LinkedIn.”

By |2020-12-09T13:56:42+01:0010-Dec-2020|Categories: Articles|Tags: |Comments Off on Why High Quality Leads Are Not a Commodity

Why You Should Start Preparing Your Next Webinar Now

Hosting online events in 2021 will for sure be a must-have marketing strategy since no-one is certain whether or not physical events will even take place at all. But let’s be realistic: with everyone hosting events online, how will you be sure that yours stands out from the crowd?

By |2020-12-01T03:46:18+01:001-Dec-2020|Categories: Articles|Tags: |Comments Off on Why You Should Start Preparing Your Next Webinar Now
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