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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

5 Steps To Creating an Amazing 3D Model

Considering to use 3D modelling for your marketing? Here are steps to create such scenario, as detailed by our sister company WYLog.

By |2020-11-02T15:11:15+01:008-Oct-2020|Categories: Articles|Comments Off on 5 Steps To Creating an Amazing 3D Model

Why Having a Partner Ecosystem Is an Important Marketing Tool for ISVs

You know it’s important to market your software beyond your own channels, and having a network for channel partnerships is one of the best ways to do it.

By |2020-11-02T15:46:58+01:008-Sep-2020|Categories: Articles|Tags: |Comments Off on Why Having a Partner Ecosystem Is an Important Marketing Tool for ISVs

Why Should I Make My OEM Program More Visible to ISVs?

We have been working with OEM program holders and the ISV community alike for the past 20+ years.  The heart of our expertise lies in building relationships between the two in order to generate business opportunities that are win-win for both parties.

By |2020-11-03T07:36:56+01:003-Sep-2020|Categories: Articles|Tags: |Comments Off on Why Should I Make My OEM Program More Visible to ISVs?

How “Crush” Campaigns Can Help You Take Back Market Share

Keep these tactics in mind as you try to outsmart your competition.

By |2020-11-03T07:42:05+01:0020-Aug-2020|Categories: Articles|Tags: |Comments Off on How “Crush” Campaigns Can Help You Take Back Market Share

Cloud May Be Easier to Sell Now. But You Still Have to Sell.

With the sudden shift toward remote work, businesses want the agility of the cloud – but they want the assurance they’re making the right move long term.

By |2020-11-03T09:49:48+01:0023-Jul-2020|Categories: Articles|Tags: |Comments Off on Cloud May Be Easier to Sell Now. But You Still Have to Sell.
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