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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

5 Quick Tips for Generating Leads

Software marketers are always looking to generate leads fast, so what are some ways to increase visibility for your brand quickly in order to do so? Here are five tips for generating leads so that you can establish a pipeline of sales opportunities now.

By |2021-05-07T04:04:09+02:0022-Apr-2021|Categories: Articles, Videos|Tags: |Comments Off on 5 Quick Tips for Generating Leads

How to Be Authentic When Marketing Software

Liz reminds us that authenticity, believing in the product and telling a relatable story are key to not sound like “marketing blah blah”.

By |2021-05-18T06:11:27+02:001-Apr-2021|Categories: Articles|Tags: |Comments Off on How to Be Authentic When Marketing Software

How to Build Confidence in Yourself to Earn the Trust of Your Prospects: 5 Tips to Improving Telemarketing Outreach

B2B outbound lead generation campaigns are designed to initiate conversations with key company decision-makers by engaging them in high-level discussions about their challenges, and then positioning your solution to address such pain points.

By |2021-03-25T11:09:38+01:0025-Mar-2021|Categories: Articles|Tags: |Comments Off on How to Build Confidence in Yourself to Earn the Trust of Your Prospects: 5 Tips to Improving Telemarketing Outreach

Ways to Improve Visibility for Your ISV OEM Program

Here are tips to help successfully increase awareness about the benefits of your ISV OEM program.

By |2021-02-27T12:53:46+01:0017-Feb-2021|Categories: Articles|Tags: |Comments Off on Ways to Improve Visibility for Your ISV OEM Program

How to Make B2B Marketing Content Generation Fun Again

Remember when writing was fun? New B2B marketing content writers – or writers assigned to produce content about a new application or system — usually get a rush of creative inspiration in the beginning.

By |2021-02-11T07:55:26+01:0011-Feb-2021|Categories: Articles|Tags: |Comments Off on How to Make B2B Marketing Content Generation Fun Again
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