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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

Why Social Selling is Important for B2B Lead Generation

Marketing has gone through many changes within the past decade. Avenues for leads, reaching new customers, and even how businesses advertise and customers receive adverts have changed drastically within the past few years.

By |2022-08-18T12:54:03+08:0018-Aug-2022|Categories: Articles|Tags: |Comments Off on Why Social Selling is Important for B2B Lead Generation

Why You Need to Refresh Your Lead Generation Strategies in H2

In today’s business world, the term “lead generation” is everywhere. And for good reason—lead generation is an essential part of doing business in order to generate new sales opportunities and grow revenue.

By |2022-08-10T03:03:45+08:0020-Jul-2022|Categories: Articles|Tags: |Comments Off on Why You Need to Refresh Your Lead Generation Strategies in H2

How to Focus on the Right Marketing Actions to Take During an Economic Recession

Let’s face it, economic times are hard for everyone these days, and the challenges we are confronting have just begun. 

By |2022-07-13T11:55:15+08:0013-Jul-2022|Categories: Articles|Tags: , |Comments Off on How to Focus on the Right Marketing Actions to Take During an Economic Recession

How to Improve Your B2B Software Sales Approach – 3 Quick Tips to Get You on the Right Track

Whether you are looking to generate end-user leads or build your pipeline of potential ISV-OEM partners, reinventing sales pitches means putting forth a consistent and concerted effort.  The language you use needs to be relevant to your target audience; staying up on industry trends is, therefore, a must.  

By |2022-07-06T08:39:20+08:0027-Jun-2022|Categories: Articles|Tags: |Comments Off on How to Improve Your B2B Software Sales Approach – 3 Quick Tips to Get You on the Right Track

ISV-OEM Sales Strategies That Work: Why ISVs Underestimate the Potential of Shifting Passive Legacy Costs and What You Can Do About It

My boss told me a story the other day and I thought it was an appropriate metaphor for what we often see happen with ISV companies. 

By |2022-06-22T15:21:48+08:0021-Jun-2022|Categories: Articles|Tags: |Comments Off on ISV-OEM Sales Strategies That Work: Why ISVs Underestimate the Potential of Shifting Passive Legacy Costs and What You Can Do About It
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