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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

Four Areas Your Sales Teams Must Address to Deliver a Winning Product Demo

We often speak about lead generation for software companies and how to build a solid pipeline of qualified opportunities, but what happens when those leads are passed on to sales? This article focuses on the importance and often vital role that product demos play in a software sales cycle.

By |2021-05-26T11:32:51+08:0026-May-2021|Categories: Articles|Tags: , , |Comments Off on Four Areas Your Sales Teams Must Address to Deliver a Winning Product Demo

Pros and Cons of Third-Party Scripts For Website Tracking

As more people use script blockers to take back some of their privacy, are you still considering using third-party scripts to centralize your tracking analytics?

By |2021-05-21T04:25:21+08:0021-May-2021|Categories: Articles|Tags: |Comments Off on Pros and Cons of Third-Party Scripts For Website Tracking

3 Ways To Improve Your Marketing Messaging To Resonate With Your Target Audience

Creating marketing messaging whether that be on your website, for ad copy, for highly valuable gated content, or for sales outreach, takes time and thought to develop. Whether you are developing your message for the first time, or revamping it for the one-thousandth time, it’s important not to fall into the “marketing blah blah.”

By |2021-05-19T12:15:51+08:0019-May-2021|Categories: Articles, Videos|Tags: |Comments Off on 3 Ways To Improve Your Marketing Messaging To Resonate With Your Target Audience

Importance of Customer Service in Marketing

Still not convinced about the value of embedding customer service into your business priorities? How about trying to treat it as an integral part of your marketing strategy?

By |2021-05-26T04:50:43+08:0026-Apr-2021|Categories: Articles|Tags: |Comments Off on Importance of Customer Service in Marketing

5 Quick Tips for Generating Leads

Software marketers are always looking to generate leads fast, so what are some ways to increase visibility for your brand quickly in order to do so?  Here are five tips for generating leads so that you can establish a pipeline of sales opportunities now.

By |2021-07-06T14:20:45+08:0022-Apr-2021|Categories: Articles, Videos|Tags: |Comments Off on 5 Quick Tips for Generating Leads
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