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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

07 Jul 2020 07 Jul 2020

Importance of Customer Service in Marketing

By |2020-07-25T09:28:08+02:007-Jul-2020|Categories: Articles|Tags: |0 Comments

Still not convinced about the value of embedding customer service into your business priorities? How about trying to treat it as an integral part of your marketing strategy?
25 Jun 2020 25 Jun 2020

Technical Software Support: Why AI Chat-bots Should Never Entirely Replace Human Contact

By |2020-06-28T05:17:32+02:0025-Jun-2020|Categories: Articles|Tags: , |0 Comments

Having inbound customer support for your software product is a must. Not only does it reassure clients because they can get the answers to their questions immediately, but it is essential in order to escalate glitches so that they can be resolved quickly. The trend today is to provide inbound support through online chat, but is that really enough?
11 Jun 2020 11 Jun 2020

2020 Inbound Marketing Trends For Your Small Business

By |2020-06-15T04:08:55+02:0011-Jun-2020|Categories: Articles|Tags: |0 Comments

The pandemic shouldn’t stop your business from growing, especially if you consider what you can do with inbound marketing.
02 Jun 2020 02 Jun 2020

Online Reputation Management Plan Anyone Can Use

By |2020-08-11T14:07:30+02:002-Jun-2020|Categories: Articles|Tags: |0 Comments

Being online is great for almost any business. You have access to billions of potential customers on social media, and things like digital marketing can be incredibly fruitful. However, when operating a business in the online atmosphere, you need to keep your online reputation in mind.

26 May 2020 26 May 2020

The Do’s and Don’ts of Transforming Your Physical Event into a Virtual One

By |2020-08-18T06:22:01+02:0026-May-2020|Categories: Articles|Tags: |0 Comments

Everyone is going virtual. Now that all physical events have been officially cancelled or postponed until further notice, everyone is transforming them into online webinars.