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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

Effective Product Marketing – Why it Can’t Only be All About the Product

Product marketing is a strategic function for any ISV and is supposed to bridge the gap between product management and marketing communications. It is an integral part of bringing a product to market and includes designing the product’s positioning and messaging.

By |2022-01-14T16:31:51+08:0016-Nov-2021|Categories: Articles|Tags: |Comments Off on Effective Product Marketing – Why it Can’t Only be All About the Product

How to Promote Your Partner Program Among the Right ISV Audiences

Partnering has become increasingly important in keeping up with customer demands; partner ecosystems are playing a crucial role.  

By |2021-10-26T16:28:23+08:0026-Oct-2021|Categories: Articles|Tags: |Comments Off on How to Promote Your Partner Program Among the Right ISV Audiences

The Top 5 Marketing Trends for Q4 2021

The mad dash to the end of the year is here, and marketers are working over-time to ensure a successful finish to 2021.  Here are some insights to help keep you at the top of your marketing game for Q4 and beyond. 

By |2022-01-14T16:30:24+08:0030-Sep-2021|Categories: Articles|Tags: |Comments Off on The Top 5 Marketing Trends for Q4 2021

Emailing Your B2B Prospect List Once a Day – Can it be Done Without Them Unsubscribing?

A lot of our customers are curious about increasing their B2B email outreach cadence but are afraid of bombarding their prospects and turning into spammers. The fear is that their prospects will unsubscribe if they are emailed too much. While this can be a risk, (and can happen if your messaging is too salesy), as long as you continue to provide the most amount of value to your prospective clients and the purpose of your email cadence is to give, the likelihood of them unsubscribing is low. 

By |2021-09-08T16:10:07+08:008-Sep-2021|Categories: Articles|Tags: , |Comments Off on Emailing Your B2B Prospect List Once a Day – Can it be Done Without Them Unsubscribing?

Is Social Selling the New Telemarketing? Why Outreach on LinkedIn Cannot be the Only Tactic you Use to Generate Sales Leads

Many people believe that telemarketing and cold calling are tactics of days past, but the more I think about it, the more I believe that that’s just a nice excuse to hide behind because let’s face it- calling makes people uncomfortable.

By |2021-07-06T17:51:18+08:006-Jul-2021|Categories: Articles|Tags: |Comments Off on Is Social Selling the New Telemarketing? Why Outreach on LinkedIn Cannot be the Only Tactic you Use to Generate Sales Leads
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