Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
Here’s how you can hyper-target decision-makers of potential big accounts and nurture them into sales opportunities using social media.
In order to get good at marketing or sales and eradicate the bad reputation looming over our heads, we need to understand the role we play, and the ethical boundaries we are not willing to cross.
B2B marketing for software vendors can be tough and challenging, but here’s what you can do to overcome them.
You may think you know your audience, but taking the time to develop buyer personas is one of the most effective ways you can prove it.
It may take more time to educate and nurture some of your prospects, but don’t lose hope nonetheless.