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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

Why ISV-OEM Relationships Are Important for Building Your Software Business

Liz explains the benefits of embedding specialty features from other software to enhance the overall value of your solution.

By |2020-11-10T12:55:31+08:0018-Feb-2019|Categories: Videos|Tags: |Comments Off on Why ISV-OEM Relationships Are Important for Building Your Software Business

Do’s and Dont’s on Running a LinkedIn Profile for Social Selling

Liz reminds us that social media is a two-way street where you should properly engage on meaningful connections and conversations. Learn more on her upcoming webinar on driving sales through social selling. 

By |2020-11-10T12:55:16+08:0012-Feb-2019|Categories: Videos|Tags: |Comments Off on Do’s and Dont’s on Running a LinkedIn Profile for Social Selling

Why Your Business Needs a Blog

Liz lays out the numerous benefits of having a consistent from of written marketing content for your business.

By |2020-11-10T12:58:39+08:005-Feb-2019|Categories: Videos|Tags: |Comments Off on Why Your Business Needs a Blog

How to Create a Blog for Your Business and Keep It Going All Year Long

Has blogging become a chore? Try these 5 tips to help you keep your business blog alive.

By |2020-11-10T12:57:36+08:0031-Jan-2019|Categories: Articles|Tags: |Comments Off on How to Create a Blog for Your Business and Keep It Going All Year Long

E-mail Marketing Strategies: How to Make Your Next Campaign a Success

When it comes to executing e-mail marketing campaigns, Liz emphasizes the value of creating messages that really resonate with your target audience.

By |2020-11-10T12:58:51+08:0029-Jan-2019|Categories: Videos|Tags: |Comments Off on E-mail Marketing Strategies: How to Make Your Next Campaign a Success
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