Crush Campaigns in B2B Software Marketing
This tactic can be highly effective in taking back market share from your competition, especially if you’re a challenger.
Why ISVs Should Think of Marketing Strategy Before Starting Development
Liz convinces software vendors not to wait until their product is ready to go to market before they start marketing.
Driving Sales Through Social Selling for Software Vendors
In this webinar, we explain why social selling is an effective way to explore new avenues for sales through LinkedIn.
How Social Selling Can Help Generate Traffic to Your Next Event
Promoting events is a great way to make traction with social selling. Make it part of your holistic marketing campaign.
Value of Animating Social Media Groups for ISVs
Liz explains why ISVs should be part of online discussions and have a community management strategy to promote their brand online.
