3 Tips for Effective Phone Outreach
Liz shares a few things you can do to warm your prospects up when calling for B2B software sales.
Why Explainer Videos Need to be an Integral Part of your Marketing Strategy as an ISV
As more people consume video daily, you should take the opportunity it presents to make your brand more visible.
Introduction to Machine Learning and Artificial Intelligence
Liz talks about the difference between the two, and how both could revolutionize marketing.
Crush Campaigns in B2B Software Marketing
This tactic can be highly effective in taking back market share from your competition, especially if you’re a challenger.
Why ISVs Should Think of Marketing Strategy Before Starting Development
Liz convinces software vendors not to wait until their product is ready to go to market before they start marketing.
