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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

Content Syndication Leads: How You Can Generate Leads Through Telemarketing

Learn how telemarketing can help you educate your prospects and convert them down the sales funnel to get qualified business opportunities.

By |2020-11-09T14:10:11+08:0030-Jul-2019|Categories: Videos|Tags: |Comments Off on Content Syndication Leads: How You Can Generate Leads Through Telemarketing

Holistic Marketing Approach for yourVcam

MediaDev was hired by yourVcam to conduct market research and to develop a marketing strategy for a newly developed video surveillance solution. The research and strategy development resulted in three comprehensive reports.

By |2020-12-07T05:46:39+08:0025-Jul-2019|Categories: Case studies|Tags: |Comments Off on Holistic Marketing Approach for yourVcam

Do’s and Dont’s of Software Sales via E-mail

Liz emphasizes the importance of doing your homework and customizing your messages before reaching out to prospects, especially via e-mail.

By |2020-11-09T14:14:07+08:0023-Jul-2019|Categories: Videos|Tags: |Comments Off on Do’s and Dont’s of Software Sales via E-mail

Why You Never Get a Second Chance to Make a First Impression

Back in the ‘80’s, there was a television ad that pictured a woman preparing for the job interview of her life. She was nervous. She was sweating. In comes Secret deodorant with the now-famous slogan, “You never get a second chance to make a first impression.”

By |2022-03-03T16:25:59+08:0011-Jul-2019|Categories: Articles|Tags: |Comments Off on Why You Never Get a Second Chance to Make a First Impression

Do’s and Dont’s of Software Sales

Liz cautions us on what turns off prospects, and what you can do instead to win past your initial outreach.

By |2020-11-09T14:15:11+08:009-Jul-2019|Categories: Videos|Tags: |Comments Off on Do’s and Dont’s of Software Sales
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