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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

How Can I Build My OEM Ecosystem, Diversify and Not Be Overly US Centric

Our ISV-OEM Outreach Specialist shares his approach to OEM program-holders targeting ISVs from different regions across the globe.

By |2020-10-27T16:01:39+08:0020-Oct-2020|Categories: Podcasts|Tags: |Comments Off on How Can I Build My OEM Ecosystem, Diversify and Not Be Overly US Centric

Joining a Remote Team: Tips for Integrating When You’re Working from Home

One of our new social selling experts shares how he managed to productively work with a new team from his home office.

By |2020-11-02T14:23:00+08:006-Oct-2020|Categories: Podcasts|Tags: |Comments Off on Joining a Remote Team: Tips for Integrating When You’re Working from Home

Working From Home For Good – Tips to Staying Sane, Productive and Safe During COVID-19

One of our top social selling and marketing experts shares how he effectively transitioned to working from home permanently.

By |2020-11-02T14:20:12+08:0022-Sep-2020|Categories: Podcasts|Tags: |Comments Off on Working From Home For Good – Tips to Staying Sane, Productive and Safe During COVID-19

Why Having a Partner Ecosystem Is an Important Marketing Tool for ISVs

You know it’s important to market your software beyond your own channels, and having a network for channel partnerships is one of the best ways to do it.

By |2022-06-09T20:06:06+08:008-Sep-2020|Categories: Articles|Tags: |Comments Off on Why Having a Partner Ecosystem Is an Important Marketing Tool for ISVs

Why Should I Make My OEM Program More Visible to ISVs?

We have been working with OEM program holders and the ISV community alike for the past 20+ years.  The heart of our expertise lies in building relationships between the two in order to generate business opportunities that are win-win for both parties.

By |2022-02-18T14:57:08+08:003-Sep-2020|Categories: Articles|Tags: |Comments Off on Why Should I Make My OEM Program More Visible to ISVs?
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