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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

Joining a Remote Team: Tips for Integrating When You’re Working from Home

One of our new social selling experts shares how he managed to productively work with a new team from his home office.

By |2020-11-02T14:23:00+08:006-Oct-2020|Categories: Podcasts|Tags: |Comments Off on Joining a Remote Team: Tips for Integrating When You’re Working from Home

Working From Home For Good – Tips to Staying Sane, Productive and Safe During COVID-19

One of our top social selling and marketing experts shares how he effectively transitioned to working from home permanently.

By |2020-11-02T14:20:12+08:0022-Sep-2020|Categories: Podcasts|Tags: |Comments Off on Working From Home For Good – Tips to Staying Sane, Productive and Safe During COVID-19

Why Having a Partner Ecosystem Is an Important Marketing Tool for ISVs

You know it’s important to market your software beyond your own channels, and having a network for channel partnerships is one of the best ways to do it.

By |2022-06-09T20:06:06+08:008-Sep-2020|Categories: Articles|Tags: |Comments Off on Why Having a Partner Ecosystem Is an Important Marketing Tool for ISVs

Why Should I Make My OEM Program More Visible to ISVs?

We have been working with OEM program holders and the ISV community alike for the past 20+ years.  The heart of our expertise lies in building relationships between the two in order to generate business opportunities that are win-win for both parties.

By |2022-02-18T14:57:08+08:003-Sep-2020|Categories: Articles|Tags: |Comments Off on Why Should I Make My OEM Program More Visible to ISVs?

How “Crush” Campaigns Can Help You Take Back Market Share

Keep these tactics in mind as you try to outsmart your competition.

By |2022-02-08T14:11:29+08:0020-Aug-2020|Categories: Articles|Tags: |Comments Off on How “Crush” Campaigns Can Help You Take Back Market Share
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