Introduction to Lead Generation Strategies: What Is a Lead?
Liz walks us through the criteria for validating a lead as a valid business opportunity.
Preparing the Groundwork for Successful Marketing Outreach
Liz talks about the best practices on field marketing with Heike Marquordt, who is the Senior Director for Central Europe & UKI Marketing at Unit4.
Best Practices For LinkedIn Advertising
Liz talks with Sander Oostewechel (MediaDev Marketing Manager) about the value of launching ad campaigns to promote your content or events on the world’s largest professional social network.
Top 3 Reasons Why Aligning Sales & Marketing is Key to the Success of your Software Business
It sounds like a given that alignment between sales and marketing would be automatic, but nothing could be further from the truth for many software vendors. Marketing often works in a silo to generate leads that are then passed on to sales for follow-up; however, without the buy-in of your sales team from the start, those leads are often left to collect dust and end up going cold.
Software Marketing Campaigns That Work – What’s the Secret?
Liz talks about the key to effective software marketing campaigns with Celine Nabais Kahoudji, who is the Senior Field Marketing Manager (South Europe/Benelux) at Couchbase.
