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Resources about “Marketing tips

Improve your marketing acumen with these practical and easily actionable insights, tricks and more.

Why Explainer Videos Need to be an Integral Part of your Marketing Strategy as an ISV

As more people consume video daily, you should take the opportunity it presents to make your brand more visible.

By |2020-11-10T12:40:47+08:0021-Mar-2019|Categories: Articles|Tags: |Comments Off on Why Explainer Videos Need to be an Integral Part of your Marketing Strategy as an ISV

Introduction to Machine Learning and Artificial Intelligence

Liz talks about the difference between the two, and how both could revolutionize marketing.

By |2020-11-10T12:40:33+08:0019-Mar-2019|Categories: Videos|Tags: |Comments Off on Introduction to Machine Learning and Artificial Intelligence

Crush Campaigns in B2B Software Marketing

This tactic can be highly effective in taking back market share from your competition, especially if you’re a challenger.

By |2020-11-10T12:42:15+08:0012-Mar-2019|Categories: Videos|Tags: |Comments Off on Crush Campaigns in B2B Software Marketing

Why ISVs Should Think of Marketing Strategy Before Starting Development

Liz convinces software vendors not to wait until their product is ready to go to market before they start marketing.

By |2020-11-10T12:42:27+08:005-Mar-2019|Categories: Videos|Tags: |Comments Off on Why ISVs Should Think of Marketing Strategy Before Starting Development

Marketing Your Software Applications by Appealing to Emotion

Here are compelling reasons why your marketing should appeal more to emotions than logic, even if you’re selling B2B software.

By |2022-08-10T02:55:29+08:0024-Jan-2019|Categories: Articles|Tags: |Comments Off on Marketing Your Software Applications by Appealing to Emotion
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