Resour
ces about “Marketing tips“
Improve your marketing acumen with these practical and easily actionable insights, tricks and more.
To succeed in both, you should stick to your goals and keep it mind that “when the going gets tough, the tough get going.”
It’s important to have gender-conscious company policies, especially in your marketing content and sales practices.
If you’ve determined that your Software as a Service (SaaS) solution is ready to take to an enterprise market, prepare your team for a different sales process than consumer or small and medium-sized business (SMB) sales.
Liz provides tips on what (and what not) to do when doing e-mail outreach so you don’t appear like spam.
Some ISVs adopt an indirect sales model to take their products to market. This enables a channel of value-added resellers (VARs) to offer your application to their customers, assist with implementation, and possibly provide complementary software, hardware and infrastructure to build a total solution.
