Resour
ces about “Marketing tips“
Improve your marketing acumen with these practical and easily actionable insights, tricks and more.
If you’ve determined that your Software as a Service (SaaS) solution is ready to take to an enterprise market, prepare your team for a different sales process than consumer or small and medium-sized business (SMB) sales.
Liz provides tips on what (and what not) to do when doing e-mail outreach so you don’t appear like spam.
Some ISVs adopt an indirect sales model to take their products to market. This enables a channel of value-added resellers (VARs) to offer your application to their customers, assist with implementation, and possibly provide complementary software, hardware and infrastructure to build a total solution.
Liz emphasizes the importance of doing your homework and customizing your messages before reaching out to prospects, especially via e-mail.
Back in the ‘80’s, there was a television ad that pictured a woman preparing for the job interview of her life. She was nervous. She was sweating. In comes Secret deodorant with the now-famous slogan, “You never get a second chance to make a first impression.”
