Resour
ces about “Lead generation“
Learn how to effectively identify potential prospects who would have genuine interest in your software.
Lead generation for software vendors is not an exact science and sometimes trial and error is the only way to find the best practices you need to captivate the attention of your target audience. But generating leads should not be your end goal; it’s really just step one in the sales process.
B2B software marketing is a world unto itself. Anyone who has worked in it can tell you that it’s not all it’s cracked up to be. Not only is it often difficult for marketers to create the right messaging without sounding too technical, but outreach needs to come in all shapes and forms (especially when you are targeting different job functions within an organization).
Here is a step-by-step workflow to keep in mind when using outbound telemarketing to generate top-of-the-funnel leads.
Telemarketing as an outreach strategy often gets a bad rap. It has the tendency to be associated with under-educated people sitting in gigantic call-centers in faraway lands offshore, who are programed (like robots) to read a script over and over, day after day, to hundreds of prospects an hour, pushing products that have little to no value to the person on the other end of the line.
Learn how telemarketing can help you educate your prospects and convert them down the sales funnel to get qualified business opportunities.
