Now that European citizens are protected by this important EU regulation on data protection and privacy, marketers and relevant data-based platforms (such as Facebook and Google) are now more responsible in handling data, as expected.
Liz provides us with some tips to do telemarketing the right way, thus giving your campaigns better chances for success.
Knowing which type of content to use when will really make a big difference.
Liz convinces us of the importance of content and why having a variety that targets your buyer personas is paramount to B2B marketing success.
Liz explains why getting feedback from sales is essential to the success of any marketing program.
