Crush Campaigns in B2B Software Marketing
This tactic can be highly effective in taking back market share from your competition, especially if you’re a challenger.
Social Selling Best Practices
Social selling is one of the most efficient means of reaching out to prospects and generating sales leads for your software business.
Why ISVs Should Think of Marketing Strategy Before Starting Development
Liz convinces software vendors not to wait until their product is ready to go to market before they start marketing.
Driving Sales Through Social Selling for Software Vendors
In this webinar, we explain why social selling is an effective way to explore new avenues for sales through LinkedIn.
How Social Selling Can Help Generate Traffic to Your Next Event
Promoting events is a great way to make traction with social selling. Make it part of your holistic marketing campaign.
