Why Your Methods of Calculating Marketing ROI Are All Wrong
The key is to always look at the bigger picture, considering both the quantifiable and non-quantifiable factors: long sales cycles, brand building, customer satisfaction etc.
B2B Lead Generation Outsourcing Best Practices Workflow
If you’re looking at outsourcing your lead generation, you might come across a few friction points: You have no idea where to find the right agency You have no time to thoroughly vet each provider on the list You’re uncertain what actually goes on throughout the entire process of lead generation, and you don’t know what’s right or wrong You’re not convinced that a third-party vendor will be able to deliver the same quality leads that your internal team generates You’re afraid that the agency will run off in the wrong direction and you won’t
5 Tips to Ensure Your Marketing Efforts Are a Success in 2024
Each New Year we all sit around making resolutions and goals, only to forget all about them come February. Am I right? Well this year, how can you stick to your objectives to make them a reality? Here are 5 tips to help kick-start your marketing efforts and sustain them so that 2024 is a success.
Why Having a Big OEM Sales Funnel is Critical and How You Can Build One
Listen to this episode where Liz Lemarchand, MediaDev’s COO talks with Dan Outcalt, an OEM sales expert, about why it’s critical to have a big OEM sales funnel, perhaps even more so when selling to end-user customers, and how to build. Tune in!
How much money are you losing by not exploring OEM opportunities with your client base?
It’s amazing to me how many people who work in the software industry are completely unaware about what OEM means. Don’t get me wrong, I’m not judging anyone here. I am merely pointing out that OEM is ignored more often than not. Which if you do understand the benefits of having an ISV-OEM strategy, clearly means that most software companies are missing out on a very profitable source of revenue.
