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Why Is It Important to Deliver MQLs and SQLs at the Same Time During a Campaign?

Here’s a clip from Liz and Lorenzo’s podcast episode where they discuss the importance of the entire sales funnel, and why you’re missing out on a lot of valuable information if you only look at sales-qualified leads.

By |2021-01-14T05:50:45+08:0014-Jan-2021|Categories: Podcasts|Tags: |Comments Off on Why Is It Important to Deliver MQLs and SQLs at the Same Time During a Campaign?

Keys to Successfully Generating Sales Appointments through Social Selling

Liz and Clara discuss the best practices for nurturing sales leads via LinkedIn, and maximizing outreach potential via Sales Navigator.

By |2021-01-12T11:18:22+08:0012-Jan-2021|Categories: Podcasts|Tags: |Comments Off on Keys to Successfully Generating Sales Appointments through Social Selling

Software Marketing Predictions for 2021

Let’s face it: 2020 was a roller coaster ride. Not only did we see certain industries decimated by COVID (tourism, hospitality, and brick & mortar retail shops to name a few), we also saw an unexpected and unprecedented surge in software sales.

By |2022-03-02T18:37:57+08:005-Jan-2021|Categories: Articles|Comments Off on Software Marketing Predictions for 2021

Catching up with a Former MediaDev Employee

Liz catches up with Jemina, who now works as a business development manager for a software company. They talk about how her experience in MediaDev has prepared her for such role.

By |2020-12-15T05:14:53+08:0015-Dec-2020|Categories: Podcasts|Comments Off on Catching up with a Former MediaDev Employee

Why High Quality Leads Are Not a Commodity

Recently, it has come to my attention that there are more and more marketing boutiques popping up left and right, claiming to be “data-driven” and providing “affordable leads sourced on LinkedIn.”

By |2022-03-02T18:40:15+08:0010-Dec-2020|Categories: Articles|Tags: |Comments Off on Why High Quality Leads Are Not a Commodity
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