Why Is QA an Integral Part of the Lead Generation Process
Liz and Rosell discuss the importance of quality assurance in lead generation.
How to Change Your Marketing Blueprint and Try Something New
Inventing and reinventing the wheel (constantly) when it comes to marketing is the only way to stay fresh and at the top of your game. But it’s not always easy to think of new ideas, especially when the old ways seem to be working pretty well.
Why Is It Important to Deliver MQLs and SQLs at the Same Time During a Campaign?
Here’s a clip from Liz and Lorenzo’s podcast episode where they discuss the importance of the entire sales funnel, and why you’re missing out on a lot of valuable information if you only look at sales-qualified leads.
Keys to Successfully Generating Sales Appointments through Social Selling
Liz and Clara discuss the best practices for nurturing sales leads via LinkedIn, and maximizing outreach potential via Sales Navigator.
Software Marketing Predictions for 2021
Let’s face it: 2020 was a roller coaster ride. Not only did we see certain industries decimated by COVID (tourism, hospitality, and brick & mortar retail shops to name a few), we also saw an unexpected and unprecedented surge in software sales.
