The Importance of Keeping Your Data Clean
Liz and Marnelie discuss why maintaining a proper process for managing evolving data is paramount to having a healthy marketing database.
How Consistency in Marketing Is Key to Your Success
Liz explains why marketing, much like weight loss, is a journey where consistency is key.
Why Capturing and Keeping Your Audience’s Attention Is Getting Harder and What Can Be Done About It
I am not sure exactly when it started, or how it happened, but at some point in the not-so-distant past, we stopped being able to focus on one thing at a time. The worst is that our minds wander so easily that even when we consciously tell ourselves to pay attention, we often cannot.
How to Succeed in Remote Sales
Selling software remotely is nothing new. Even before COVID, certain types of software solutions were only sold virtually. Now more than ever, remote sales is the name of the game for software vendors both big and small.
Why Is QA an Integral Part of the Lead Generation Process
Liz and Rosell discuss the importance of quality assurance in lead generation.
