Understanding the Essentials of Augmented Reality
Liz and Tristan discuss what makes up augmented reality, how consumers use it and why more businesses are implementing the technology to enhance their solutions.
How to Make B2B Marketing Content Generation Fun Again
Remember when writing was fun? New B2B marketing content writers – or writers assigned to produce content about a new application or system — usually get a rush of creative inspiration in the beginning.
The Importance of Keeping Your Data Clean
Liz and Marnelie discuss why maintaining a proper process for managing evolving data is paramount to having a healthy marketing database.
How Consistency in Marketing Is Key to Your Success
Liz explains why marketing, much like weight loss, is a journey where consistency is key.
Why Capturing and Keeping Your Audience’s Attention Is Getting Harder and What Can Be Done About It
I am not sure exactly when it started, or how it happened, but at some point in the not-so-distant past, we stopped being able to focus on one thing at a time. The worst is that our minds wander so easily that even when we consciously tell ourselves to pay attention, we often cannot.
