Software Marketing Campaigns That Work – What’s the Secret?
Liz talks about the key to effective software marketing campaigns with Celine Nabais Kahoudji, who is the Senior Field Marketing Manager (South Europe/Benelux) at Couchbase.
Pros and Cons of Third-Party Scripts For Website Tracking
As more people use script blockers to take back some of their privacy, are you still considering using third-party scripts to centralize your tracking analytics?
3 Ways To Improve Your Marketing Messaging To Resonate With Your Target Audience
Creating marketing messaging whether that be on your website, for ad copy, for highly valuable gated content, or for sales outreach, takes time and thought to develop. Whether you are developing your message for the first time, or revamping it for the one-thousandth time, it’s important not to fall into the “marketing blah blah.”
Best Practices For Making Any Software Lead Generation Campaign A Success
Liz talks with Shai Schneiderman (MediaDev Client Operations Manager) about campaign management, with a focus on client onboarding, market segmentation, campaign launch, and reporting.
Why Win-Loss Interviews Should be the Cornerstone of a Software Vendor’s Sales Strategy
Liz talks with Ryan Sorley, CEO of DoubleCheck Research, about the value of understanding how your customers are won or lost, and how it helps improve your sales process.
