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How COVID-19 Accelerated Digital Transformation and Altered Software Consumer Behaviour

Curious to know how the pandemic has disrupted certain industries and to what extent? We conducted in-depth research by analyzing the results of recently published industry reports to compile key figures into one comprehensive e-book and give our insight into how such disruptions have affected software consumption.

By |2021-04-13T09:48:16+08:0013-Apr-2021|Categories: Guides, checklists and best practices|Comments Off on How COVID-19 Accelerated Digital Transformation and Altered Software Consumer Behaviour

How to Be Authentic When Marketing Software

Liz reminds us that authenticity, believing in the product and telling a relatable story are key to not sound like “marketing blah blah”.

By |2021-05-18T06:11:27+08:001-Apr-2021|Categories: Articles|Tags: |Comments Off on How to Be Authentic When Marketing Software

How to Build Confidence in Yourself to Earn the Trust of Your Prospects: 5 Tips to Improving Telemarketing Outreach

B2B outbound lead generation campaigns are designed to initiate conversations with key company decision-makers by engaging them in high-level discussions about their challenges, and then positioning your solution to address such pain points.

By |2022-03-02T16:29:18+08:0025-Mar-2021|Categories: Articles|Tags: |Comments Off on How to Build Confidence in Yourself to Earn the Trust of Your Prospects: 5 Tips to Improving Telemarketing Outreach

The Secret Sauce to Making Survey Campaigns a Success

Liz asks Pacome how he continuously executes survey campaigns with great results.

By |2021-03-25T07:18:23+08:0018-Mar-2021|Categories: Podcasts|Tags: |Comments Off on The Secret Sauce to Making Survey Campaigns a Success

The Importance of Having Success Stories

Liz and Sander discuss why case studies should be an essential part of your digital marketing strategy.

By |2021-03-16T07:34:10+08:0016-Mar-2021|Categories: Podcasts|Tags: , , |Comments Off on The Importance of Having Success Stories
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