ISV-OEM Partnerships: The Best of Channel Partner Recruitment
Here are some tips to make your strategy a success.
5 ABM Marketing Strategies for Software Vendors
You may think you know your audience, but taking the time to develop buyer personas is one of the most effective ways you can prove it.
Why Investing in Marketing Qualified Leads Is Good for Your Business
It may take more time to educate and nurture some of your prospects, but don’t lose hope nonetheless.
How an ABM Strategy Can Help Focus your ISV-OEM Outreach
Accounts-based marketing (or ABM for those of you out there who love acronyms!) is the talk of the town for marketers these days. The approach consists of hand-selecting highly strategic accounts that you want to do business with and creating a priority wish list of companies to exclusively target.
How Can I Generate More ISV Leads for My OEM Program?
Lead generation is one of those things that never goes away. Sales teams constantly need more leads to keep their pipelines flowing, and inbound inquiries alone don’t always suffice. When it comes to generating (outbound) leads within ISV accounts to join your OEM program, challenges arise.
