Recent articles
Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
Recent articles
Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
I love this new term, “done with you” services. I don’t know who coined the phrase, but I think it’s great! It used to be that people would outsource certain business activities (especially marketing) to third-party vendors, that worked in one big black box. Not only would you have no clue who was working on your project, you had little to no visibility into what was actually happening in the background.
Marketing has gone through many changes within the past decade. Avenues for leads, reaching new customers, and even how businesses advertise and customers receive adverts have changed drastically within the past few years.
In today’s business world, the term “lead generation” is everywhere. And for good reason—lead generation is an essential part of doing business in order to generate new sales opportunities and grow revenue.
Let’s face it, economic times are hard for everyone these days, and the challenges we are confronting have just begun.
My boss told me a story the other day and I thought it was an appropriate metaphor for what we often see happen with ISV companies.