Recent articles
Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
It may take more time to educate and nurture some of your prospects, but don’t lose hope nonetheless.
Accounts-based marketing (or ABM for those of you out there who love acronyms!) is the talk of the town for marketers these days. The approach consists of hand-selecting highly strategic accounts that you want to do business with and creating a priority wish list of companies to exclusively target.
Lead generation is one of those things that never goes away. Sales teams constantly need more leads to keep their pipelines flowing, and inbound inquiries alone don’t always suffice. When it comes to generating (outbound) leads within ISV accounts to join your OEM program, challenges arise.
The results of the inaugural European Enterprise Awards are in and MediaDev has been awarded the Best Global B2B Marketing Service Provider 2021!
For any successful marketing campaign to work, it’s important to have great landing pages that can be used as support to educate, nurture, and convert top-of-the-funnel leads into viable sales opportunities.
