Recent articles
Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
Marketing is one of the most important aspects of running a successful business, but it can also be one of the most expensive. If you’re not careful, you can easily blow your entire marketing budget on one campaign and be left with nothing to show for it.
As a business owner, one of your core functions is to make informed decisions. And to do that, you need to gather accurate and up-to-date information. So whether you’re trying to assess a new business opportunity, understand your competition, find the right price point for your product, or simply get to know your customers better, information gathering is a critical part of the process.
I love this new term, “done with you” services. I don’t know who coined the phrase, but I think it’s great! It used to be that people would outsource certain business activities (especially marketing) to third-party vendors, that worked in one big black box. Not only would you have no clue who was working on your project, you had little to no visibility into what was actually happening in the background.
Marketing has gone through many changes within the past decade. Avenues for leads, reaching new customers, and even how businesses advertise and customers receive adverts have changed drastically within the past few years.
In today’s business world, the term “lead generation” is everywhere. And for good reason—lead generation is an essential part of doing business in order to generate new sales opportunities and grow revenue.
