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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

How You Can Have It All, Without Having to Do It All

If you’re looking for a marketing outsourcer, keep these factors in mind.

By |2022-03-15T16:19:08+08:0012-May-2017|Categories: Articles|Comments Off on How You Can Have It All, Without Having to Do It All
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Bigger Data Isn’t Necessarily Better Data: How to Get the Most out of the Data You Have

Here are tips to keep your database healthy and clean.

By |2022-02-23T16:20:21+08:009-May-2017|Categories: Articles|Tags: , |Comments Off on Bigger Data Isn’t Necessarily Better Data: How to Get the Most out of the Data You Have
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How IoT (Internet of Things) Will Affect Your Marketing Plan Sooner Rather than Later

Will this emerging technology change the way you reach your prospects?

By |2023-03-07T19:47:55+08:0019-Apr-2017|Categories: Articles|Tags: |0 Comments
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Is Social Media Management Equivalent to Opening Pandora’s Box?

Here are some tactics to make social media “less scary”.

By |2022-03-15T12:59:01+08:0011-Apr-2017|Categories: Articles|Tags: |Comments Off on Is Social Media Management Equivalent to Opening Pandora’s Box?
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Inbound vs Outbound Marketing: Why Choose One When You Can Have Both?

Here’s a simplified overview of their differences and which works best for you.

By |2022-03-15T12:17:47+08:004-Apr-2017|Categories: Articles|Tags: |Comments Off on Inbound vs Outbound Marketing: Why Choose One When You Can Have Both?
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