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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

How to Promote Your Content to Increase Sales

Keeping your buyer personas in mind and understanding the right metrics to track should give you a good start.

By |2020-11-10T13:19:22+08:001-Sep-2017|Categories: Articles|Tags: |Comments Off on How to Promote Your Content to Increase Sales

Top 5 Ways Marketing is Changing in EMEA

These changes are too big to ignore for businesses that are really serious about marketing in Europe.

By |2020-11-10T13:19:09+08:0029-Aug-2017|Categories: Articles|Comments Off on Top 5 Ways Marketing is Changing in EMEA

Overcoming Writer’s Block: How to Keep Writing When You Think No-One’s Reading

These practical tips could hopefully motivate you to don’t think twice and just write.

By |2020-11-10T13:16:29+08:0022-Aug-2017|Categories: Articles|Tags: |Comments Off on Overcoming Writer’s Block: How to Keep Writing When You Think No-One’s Reading

Quick Guide to Get GDPR-Compliant

These actionable steps will help keep your company and processes in compliance with the EU General Data Protection Regulation.

By |2020-11-10T13:15:57+08:0011-Aug-2017|Categories: Articles|Comments Off on Quick Guide to Get GDPR-Compliant

How to Ensure Your Marketing Strategy Remains GDPR-Compliant

Here’s how you do effective telemarketing in the context of GDPR.

By |2020-11-10T13:17:47+08:008-Aug-2017|Categories: Articles|Comments Off on How to Ensure Your Marketing Strategy Remains GDPR-Compliant
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