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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

How Social Media Marketing Is like Good Old-Fashioned PR

It’s all about telling relevant and timely stories that elevate your brand (in a rather subtle way).

By |2020-11-10T13:21:42+08:0012-Sep-2017|Categories: Articles|Tags: |Comments Off on How Social Media Marketing Is like Good Old-Fashioned PR

How to Create Effective Storytelling in Content Writing

Keep these tips in mind when you create B2B content.

By |2022-08-30T17:05:44+08:007-Sep-2017|Categories: Articles|Tags: |Comments Off on How to Create Effective Storytelling in Content Writing

How to Promote Your Content to Increase Sales

Keeping your buyer personas in mind and understanding the right metrics to track should give you a good start.

By |2020-11-10T13:19:22+08:001-Sep-2017|Categories: Articles|Tags: |Comments Off on How to Promote Your Content to Increase Sales

Top 5 Ways Marketing is Changing in EMEA

These changes are too big to ignore for businesses that are really serious about marketing in Europe.

By |2020-11-10T13:19:09+08:0029-Aug-2017|Categories: Articles|Comments Off on Top 5 Ways Marketing is Changing in EMEA

Overcoming Writer’s Block: How to Keep Writing When You Think No-One’s Reading

These practical tips could hopefully motivate you to don’t think twice and just write.

By |2020-11-10T13:16:29+08:0022-Aug-2017|Categories: Articles|Tags: |Comments Off on Overcoming Writer’s Block: How to Keep Writing When You Think No-One’s Reading
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