Recent articles
Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
If you thought being an industry influencer is just about sharing informed opinions about the market, think again.
Whether you are looking to generate end-user leads or build your pipeline of potential ISV-OEM partners, reinventing sales pitches means putting forth a consistent and concerted effort. The language you use needs to be relevant to your target audience; staying up on industry trends is, therefore, a must.
Let’s face it: telemarketing or cold calling is the black sheep of marketing tactics. It’s gotten a bad rap because of outsourced BPOs scattered around India and Asia bombarding people at home at inopportune times (like right in the middle of dinner) calling about worthless products or services that no one wants or needs.
Should you hire a team of full-time marketers or an agency? Here’s a breakdown of several factors to consider as you weigh your options:
The key is to always look at the bigger picture, considering both the quantifiable and non-quantifiable factors: long sales cycles, brand building, customer satisfaction etc.
