Recent articles
Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
Here are initiatives that you can do right away to improve client retention.
These five tips are all you need to remember to capture and keep your target audience’s attention.
Not only will publishing survey insights gain your software more positive attention and stronger reputation, it can also be a valuable marketing content that you can easily re-purpose to other asset formats.
Persistently educating yourself and participating in discussions with fellow marketers make a start of a good habit for your marketing function.
Now that European citizens are protected by this important EU regulation on data protection and privacy, marketers and relevant data-based platforms (such as Facebook and Google) are now more responsible in handling data, as expected.
