Articles - Page 27 of 39

Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

Marketing Your Software Applications by Appealing to Emotion

Here are compelling reasons why your marketing should appeal more to emotions than logic, even if you’re selling B2B software.

By Bernadette Wilson|2022-08-10T02:55:29+08:0024-Jan-2019|Categories: Articles|Tags: marketing tips|Comments Off

Keep in mind these practical tips to make your marketing content more successful this year.

By Liz Lemarchand|2020-11-10T12:59:39+08:0017-Jan-2019|Categories: Articles|Tags: inbound marketing|Comments Off

Start by making sure your telemarketing campaigns are part of a comprehensive marketing strategy.

By Liz Lemarchand|2021-08-04T14:30:25+08:0010-Jan-2019|Categories: Articles|Tags: lead generation|Comments Off

Here are initiatives that you can do right away to improve client retention.

By Liz Lemarchand|2020-11-11T13:50:51+08:006-Dec-2018|Categories: Articles|Tags: customer success|Comments Off

These five tips are all you need to remember to capture and keep your target audience’s attention.

By Liz Lemarchand|2024-06-11T18:27:02+08:0021-Nov-2018|Categories: Articles|Tags: inbound marketing|Comments Off