ISV-OEM can be an elusive term. In fact, it means many things to many people.  For us, it means embedding one software solution into another to enhance product features for the benefit of the end-user customer.  Third-party integration helps bring a faster time-to-market and can make your product more competitive in the global marketplace.  But finding new partnership opportunities in the right ISV accounts is not as easy as it seems. 

Many software vendors rely on channel partners for growth, expansion into new markets, and to provide essential implementation services to guarantee deployment success with end-user customers.  Supporting your channel to help them sell is essential.  But how well do you actually know your channel?