Recent articles
Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
How do you promote a partner program among ISV audiences? Partnering has become increasingly important in keeping up with customer demands; partner ecosystems are playing a crucial role.
The mad dash to the end of the year is here, and marketers are working over-time to ensure a successful finish to 2021. Here are some insights to help keep you at the top of your marketing game for Q4 and beyond.
A lot of our customers are curious about increasing their B2B email outreach cadence but are afraid of bombarding their prospects and turning into spammers. The fear is that their prospects will unsubscribe if they are emailed too much. While this can be a risk, (and can happen if your messaging is too salesy), as long as you continue to provide the most amount of value to your prospective clients and the purpose of your email cadence is to give, the likelihood of them unsubscribing is low.
Many people believe that telemarketing and cold calling are tactics of days past, but the more I think about it, the more I believe that that’s just a nice excuse to hide behind because let’s face it- calling makes people uncomfortable.
When you think about what a software company is, your first thought may turn to a few pale individuals in a dark room lit up by nothing other than their computer screens typing away tirelessly and generating hundreds of lines of code per hour.
