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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

Why Good Customer Service is the Key to Any Successful Business

Though running marketing campaigns and producing results matter, they’re not everything.

By |2022-02-09T19:09:54+08:0013-Jun-2017|Categories: Articles|Tags: |Comments Off on Why Good Customer Service is the Key to Any Successful Business

Three Things To Do (and One To Avoid) When Cold-Calling

To make telemarketing really work, you have to do it right. Check out these practical tips to get you started.

By |2022-02-08T13:49:55+08:002-Jun-2017|Categories: Articles|Tags: |Comments Off on Three Things To Do (and One To Avoid) When Cold-Calling

Working in a Team of Internationals – Staying Connected

Here’s why communication really matters when you’re working in a multi-cultural environment.

By |2022-04-28T18:44:55+08:0024-May-2017|Categories: Articles|Tags: |Comments Off on Working in a Team of Internationals – Staying Connected

I Blog, You Blog, We All Blog

Here’s why blogging has become an important marketing tool and how you can leverage it to your advantage.

By |2022-03-15T17:32:01+08:0019-May-2017|Categories: Articles|Tags: |Comments Off on I Blog, You Blog, We All Blog

The Perfect Pitch

Consider these factors when you write your next pitch.

By |2022-02-11T16:03:08+08:0016-May-2017|Categories: Guides, checklists and best practices|Tags: |Comments Off on The Perfect Pitch
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