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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

How Review Platforms Can Improve Your Marketing Strategy

​Keep these tips in mind if you want to use this under-utilized marketing tactic.

By |2023-06-22T14:34:20+08:0024-Oct-2017|Categories: Articles|Tags: |Comments Off on How Review Platforms Can Improve Your Marketing Strategy

How to Improve Your Market Intelligence Strategy in 3 Easy Steps

Always keep in mind that the most important thing is the proper analysis of all the data you have.

By |2022-03-07T15:28:41+08:0010-Oct-2017|Categories: Articles|Tags: , |Comments Off on How to Improve Your Market Intelligence Strategy in 3 Easy Steps

How Effective Pre-Sales and After-Sales Make the Buyer Journey Better

In the B2B world, sales can become a company’s obsession. How can we increase sales? How can we improve up-selling techniques to our current client base? What can we do to enhance visibility for our offers? How can we use multi-channel content marketing to engage our buyer personas?

By |2022-02-28T21:44:09+08:0026-Sep-2017|Categories: Articles|Tags: |Comments Off on How Effective Pre-Sales and After-Sales Make the Buyer Journey Better

How to Make Telemarketing Work

For better odds of success, be prepared to do your homework and, most importantly, be yourself.

By |2020-11-10T13:22:07+08:0022-Sep-2017|Categories: Articles|Tags: |Comments Off on How to Make Telemarketing Work
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