Account-Based Marketing Tips for Software Vendors
Liz explains why ABM is a strategic way to target businesses with high potential to buy. She also provides useful tips on how to get started.
Account Report Template
We’ve designed a simple market intelligence account report template that you can use to define your target enterprises. Use it as a guide in developing your account-based marketing approach.
How to Get the Most Out of Your Content
Now more than ever, software vendors continue to see the benefits of content marketing for growing their business. Here’s how you can optimize it to boost your brand visibility and generate leads.
Why Telemarketing Is Important and How You Can Do It Well
Here are five easy but effective things you can do now to make you an expert in cold-calling.
State of the ISV Community for Q2 2018
We have interviewed top executives of ISVs across EMEA and APAC to understand how ISVs interact with other ISVs and what challenges they are facing. In this infographic, we present our findings on critical elements of the ISV community: partnerships, business challenges and information sharing.
