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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

Telemarketing: Does Calling Prospects Still Work?

Start by making sure your telemarketing campaigns are part of a comprehensive marketing strategy.

By |2021-08-04T14:30:25+08:0010-Jan-2019|Categories: Articles|Tags: |Comments Off on Telemarketing: Does Calling Prospects Still Work?

New Year’s Resolutions for Marketers

Liz gives us interesting ideas on which areas to focus your marketing efforts for 2019.

By |2020-11-11T12:43:08+08:008-Jan-2019|Categories: Videos|Tags: |Comments Off on New Year’s Resolutions for Marketers

How to Make Your E-mail Marketing More Successful

Liz reminds us of a few important do’s and dont’s to make sure you are sending e-mails that get read.

By |2020-11-11T13:46:01+08:0018-Dec-2018|Categories: Videos|Tags: |Comments Off on How to Make Your E-mail Marketing More Successful

What You Can Do When Your Resellers Are Not Reselling

Liz provides useful tips on how you can help your reseller network yield better sales results.

By |2020-11-11T13:50:09+08:0011-Dec-2018|Categories: Videos|Tags: |Comments Off on What You Can Do When Your Resellers Are Not Reselling

10 Customer Support Tips for Small Software Companies

Here are initiatives that you can do right away to improve client retention.

By |2020-11-11T13:50:51+08:006-Dec-2018|Categories: Articles|Tags: |Comments Off on 10 Customer Support Tips for Small Software Companies
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