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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

Why You Should Start Preparing Your Next Webinar Now

Hosting online events in 2021 will for sure be a must-have marketing strategy since no one is certain whether or not physical events will even take place at all. But let’s be realistic: with everyone hosting events online, how will you be sure that yours stands out from the crowd?

By |2022-03-02T18:43:17+08:001-Dec-2020|Categories: Articles|Tags: |Comments Off on Why You Should Start Preparing Your Next Webinar Now

The Do’s and Don’ts of Outbound Marketing in the UK

Liz and William discuss the best practices for engaging prospects in the UK to generate highly qualified sales opportunities.

By |2020-11-28T12:00:12+08:0024-Nov-2020|Categories: Podcasts|Tags: |Comments Off on The Do’s and Don’ts of Outbound Marketing in the UK

How to Tailor Your Pitch to Resonate With ISV Audiences

Developing marketing messaging to end-user audiences is pretty straightforward. You know your value proposition, how your solution will help decision-makers, and you tell your story in a clear, easy-to-understand way.

By |2022-03-02T18:46:54+08:0019-Nov-2020|Categories: Articles|Tags: , |Comments Off on How to Tailor Your Pitch to Resonate With ISV Audiences

Social Selling Best Practices in Italy

Our Country Manager for Italy shares his insight into how social selling is used as a lead generation tactic in the Italian market.

By |2020-11-16T09:08:54+08:0017-Nov-2020|Categories: Podcasts|Tags: , |Comments Off on Social Selling Best Practices in Italy

The Social Selling Dilemma: What to Do When Prospects Don’t Engage?

Facing a social selling dilemma? Don’t let it stress you out. There are ways on how you can make social selling work for you.

By |2022-06-23T15:01:20+08:005-Nov-2020|Categories: Articles|Tags: |Comments Off on The Social Selling Dilemma: What to Do When Prospects Don’t Engage?
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