The Do’s and Don’ts of Outbound Marketing in the UK
Liz and William discuss the best practices for engaging prospects in the UK to generate highly qualified sales opportunities.
How to Tailor Your Pitch to Resonate With ISV Audiences
Developing marketing messaging to end-user audiences is pretty straightforward. You know your value proposition, how your solution will help decision-makers, and you tell your story in a clear, easy-to-understand way.
Social Selling Best Practices in Italy
Our Country Manager for Italy shares his insight into how social selling is used as a lead generation tactic in the Italian market.
The Social Selling Dilemma: What to Do When Prospects Don’t Engage?
Facing a social selling dilemma? Don’t let it stress you out. There are ways on how you can make social selling work for you.
How Can I Build My OEM Ecosystem, Diversify and Not Be Overly US Centric
Our ISV-OEM Outreach Specialist shares his approach to OEM program-holders targeting ISVs from different regions across the globe.
