It’s amazing to me how many people who work in the software industry are completely unaware about what OEM means. Don’t get me wrong, I’m not judging anyone here. I am merely pointing out that OEM is ignored more often than not. Which if you do understand the benefits of having an ISV-OEM strategy, clearly means that most software companies are missing out on a very profitable source of revenue.
It’s more than just giving them the marketing and technical support they need.
The buy vs build decision for an ISV is one that is never taken lightly. And when the decision is made to embed your software solution into their product, they do so because they clearly have weighed the pros and cons of that buy vs build scenario.
If you are reading this article, I am assuming that you landed here because you are in need of reliable ISV data. Software companies with white labelling or embedded offers, and who are looking to sell with or to ISVs are becoming more and more prevalent.
Integrating or embedding one software product into another (or connecting two solutions via APIs) is a pillar to ensure growth for both the ISV and the OEM provider. These ISV-to-ISV relationships or ISV-OEM partnerships are, now more than ever, in great demand.
