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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

How to Choose the Best ISV Prospects for OEM Partnerships

Integrating or embedding one software product into another (or connecting two solutions via APIs) is a pillar to ensure growth for both the ISV and the OEM provider.  These ISV-to-ISV relationships or ISV-OEM partnerships are, now more than ever, in great demand. 

By |2025-03-26T18:01:36+08:008-Dec-2024|Categories: Articles|Tags: |Comments Off on How to Choose the Best ISV Prospects for OEM Partnerships

3 Sure-Fire Techniques for Getting Past Gatekeepers

Have you ever tried calling a decision-maker only to get blocked by a Gatekeeper?  Well, you are not alone.  Many people who try B2B cold calling get stuck because they don’t know how to get past Gatekeepers, the first people who pick up the phone and whose job it is to filter important calls from the unimportant ones.  There is a plethora of reasons why callers get stuck at this stage including: 

By |2025-04-21T17:08:53+08:008-Nov-2024|Categories: Articles|Tags: |Comments Off on 3 Sure-Fire Techniques for Getting Past Gatekeepers

How to Deal with Marketing Ups and Downs

The feeling of being unproductive and running out of ideas happens to the best of us. Try these tips and you might just be surprised with the results.

By |2025-04-23T15:20:59+08:0011-Oct-2024|Categories: Articles|Tags: |Comments Off on How to Deal with Marketing Ups and Downs

How to Create a Reseller Program

Always start by truly understanding your desired reseller profiles and highlighting the value propositions that are important to them.

By |2025-04-23T11:13:23+08:0027-Sep-2024|Categories: Articles|Tags: |Comments Off on How to Create a Reseller Program

Why are so many people trying to sell me leads? 3 Tips for Finding a Reliable B2B Lead Generation Supplier

It seems like it’s a daily occurrence that I get emails, Inmails and spam coming from all sorts of people trying to sell me leads. Maybe you get those messages too—the ones that promise you’ll close more deals faster and look like they’ve been copy/pasted, then sent out to everyone under the sun…

By |2025-04-08T17:07:22+08:0018-Sep-2024|Categories: Articles|Tags: |Comments Off on Why are so many people trying to sell me leads? 3 Tips for Finding a Reliable B2B Lead Generation Supplier
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