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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

How much money are you losing by not exploring OEM opportunities with your client base?

It’s amazing to me how many people who work in the software industry are completely unaware about what OEM means.  Don’t get me wrong, I’m not judging anyone here.  I am merely pointing out that OEM is ignored more often than not.  Which if you do understand the benefits of having an ISV-OEM strategy, clearly means that most software companies are missing out on a very profitable source of revenue.   

By |2025-10-02T15:19:57+08:0022-Sep-2025|Categories: Articles|Tags: |Comments Off on How much money are you losing by not exploring OEM opportunities with your client base?

How Can I Find Reliable ISV Data?

If you are reading this article, I am assuming that you landed here because you are in need of reliable ISV data.  Software companies with white labelling or embedded offers, and who are looking to sell with or to ISVs are becoming more and more prevalent.

By |2025-04-14T18:17:52+08:006-Jan-2025|Categories: Articles|Tags: , , |Comments Off on How Can I Find Reliable ISV Data?

How to Choose the Best ISV Prospects for OEM Partnerships

Integrating or embedding one software product into another (or connecting two solutions via APIs) is a pillar to ensure growth for both the ISV and the OEM provider.  These ISV-to-ISV relationships or ISV-OEM partnerships are, now more than ever, in great demand. 

By |2025-03-26T18:01:36+08:008-Dec-2024|Categories: Articles|Tags: |Comments Off on How to Choose the Best ISV Prospects for OEM Partnerships

Common Misconceptions about ISV – OEM Marketing and Sales

ISV – OEM marketing is a beast.  One of the things that most people don’t realize about OEM sales to ISVs is how critical timing is, which means it is super important to have a giant sales funnel.  OEM sales cycles are usually long—in some cases taking upwards of 18 months to complete from start to finish.  And of course, in the end, not everyone is going to opt for your offer, which means the more ISV leads you have, the better.  What’s funny is that many OEM program holders don’t see it that way.  They think that it’s

By |2025-03-26T18:00:28+08:0014-Nov-2024|Categories: Articles|Tags: |Comments Off on Common Misconceptions about ISV – OEM Marketing and Sales

3 Sure-Fire Techniques for Getting Past Gatekeepers

Have you ever tried calling a decision-maker only to get blocked by a Gatekeeper?  Well, you are not alone.  Many people who try B2B cold calling get stuck because they don’t know how to get past Gatekeepers, the first people who pick up the phone and whose job it is to filter important calls from the unimportant ones.  There is a plethora of reasons why callers get stuck at this stage including: 

By |2025-04-21T17:08:53+08:008-Nov-2024|Categories: Articles|Tags: |Comments Off on 3 Sure-Fire Techniques for Getting Past Gatekeepers
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