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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

Why We Decided to Create an Online Masterclass

Essentials to Lead Generation for Software Vendors is MediaDev’s pilot online marketing course. Listen in as Liz shares the thought process behind why we put together Mediadev Marketing Masterclass for you software marketers! Want to become a high-performing lead generation specialist? Join the class now! Get all the course details here.

By |2021-12-01T12:39:47+08:0023-Nov-2021|Categories: Podcasts|Tags: |Comments Off on Why We Decided to Create an Online Masterclass

Effective Product Marketing – Why it Can’t Only be All About the Product

Product marketing is a strategic function for any ISV and is supposed to bridge the gap between product management and marketing communications. It is an integral part of bringing a product to market and includes designing the product’s positioning and messaging.

By |2022-01-14T16:31:51+08:0016-Nov-2021|Categories: Articles|Tags: |Comments Off on Effective Product Marketing – Why it Can’t Only be All About the Product

Why OEM Program Holders Should Help Their ISV Partners to Market Their Solutions

In order to create a win-win situation, the more products your partner sells, the more revenue you’re generating for yourself. So, it’s really in your best interest to help your partners market their products. And there’s a number of different ways that you can do that.

By |2022-01-14T16:28:22+08:0010-Nov-2021|Categories: Podcasts|Tags: |Comments Off on Why OEM Program Holders Should Help Their ISV Partners to Market Their Solutions

Are Prospects Tired of Outreach Because of the Pandemic? B2B Lead Generation Tips for ISVs

Liz talks to Joseph Indolos, a Lead Generation Guru, about navigating lead generation during the pandemic. Which industries are best for outreach now and which ones to hold off for the time being? He shares insights, tips, and practical advice on how to be a better marketer in this new normal. Listen in!

By |2021-10-28T17:31:45+08:0027-Oct-2021|Categories: Podcasts|Tags: |Comments Off on Are Prospects Tired of Outreach Because of the Pandemic? B2B Lead Generation Tips for ISVs

How Culture Influences Marketing

Liz talks about how your grasp of the culture of the market you’re trying to serve can indicate how your marketing efforts will translate. She also shares insights on how you can be more effective in marketing by taking culture into consideration in your messaging.

By |2021-10-19T16:49:22+08:0019-Oct-2021|Categories: Podcasts|Tags: |Comments Off on How Culture Influences Marketing
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