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Home/Liz Lemarchand

About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20 years of marketing experience and provides strategic counsel to software vendors both large and small.
19 Mar 2020 19 Mar 2020

3 Ideas to Generate Leads Now that Your Event Has Been Cancelled

By |2020-05-20T07:51:35+02:00March 19th, 2020|Articles|0 Comments

With COVID-19 precautions in place across the globe, events are being cancelled left and right. Since events used to be a huge source of sales leads, what can you do now that they are being postponed for the foreseeable future? Here are five ways to redirect your marketing budget to build the sales pipeline you need to keep your business going.

18 Mar 2020 18 Mar 2020

How to Work from Home Without Going Insane

By |2020-05-20T07:51:53+02:00March 18th, 2020|Articles|0 Comments

“Work from home” arrangements have become a viable option to minimize productivity disruptions brought about by the current pandemic. Here are the pros and cons of remote working (for employers and employees).
03 Mar 2020 03 Mar 2020

How Culture Influences Marketing

By |2020-03-04T05:01:42+01:00March 3rd, 2020|Articles|0 Comments

Keep these important steps in mind to improve your global marketing initiatives.
26 Feb 2020 26 Feb 2020

5 Ways to Help Your Software Business Establish Thought Leadership

By |2020-02-26T07:40:11+01:00February 26th, 2020|Articles|0 Comments

Everyone knows that content is king. Getting your prospects in front of the right content at the right time can greatly influence sales and is an essential part of the lead nurture process. Not only does content help initiate conversations with your target audience, it is a must have for creating thought leadership in your area of expertise. But positioning yourself or your software company as thought leaders is easier said then done. Here are five tips to help ensure you are on the right path.
19 Feb 2020 19 Feb 2020

5 Ways to Improve Your ISV Partner Recruitment Efforts

By |2020-04-03T07:57:45+02:00February 19th, 2020|Articles|0 Comments

Recruiting ISVs is not rocket science, but it does take time and a carefully planned out strategy.  Having a holistic approach and being present across channels is key to reaching your target audience. Here are five more ways that can help you improve the process.