B2B software marketing is a world unto itself. Anyone who has worked in it can tell you that it’s not all it’s cracked up to be. Not only is it often difficult for marketers to create the right messaging without sounding too technical, but outreach needs to come in all shapes and forms (especially when you are targeting different job functions within an organization).
27 Nov 2019 27 Nov 2019
04 Nov 2019 04 Nov 2019
Keep these tactics in mind as you try to outsmart your competition.
20 Oct 2019 20 Oct 2019
Hyper-targeting your customers really works, and here are four practical tips to help you do that.
18 Oct 2019 18 Oct 2019
More than just getting in touch with your leads, it’s also important to gauge their level of interest.
24 Sep 2019 24 Sep 2019
Importance of Creating LinkedIn Showcase Pages to Highlight Specific Products/Services for Your Business
Liz explains why showcase pages go beyond company pages, by letting you focus on your specialties and hyper-target niche markets.