How To Be Authentic When Marketing Software
In this quick episode, Liz gives us insights on what it means and how to be authentic when marketing software.
Is Social Selling the New Telemarketing? Why Outreach on LinkedIn Cannot be the Only Tactic you Use to Generate Sales Leads
Many people believe that telemarketing and cold calling are tactics of days past, but the more I think about it, the more I believe that that’s just a nice excuse to hide behind because let’s face it- calling makes people uncomfortable.
How to Create B2B Software Content that’s Fun – Is it Even Possible?
Liz talks with Bernadette Wilson, ISV Content Writer for the DevPro Journal, and expert at content writing for software vendors. Learn as she shares tips on how to create B2B software content that’s engaging for your target buyer personas.
Making Great Video Content – Professional Tips to Get you Started
Liz talks with Romain Menu who is a videographer and photographer. Learn as they discuss about the process of creating a great video content and some professional tips to get you started.
Why OEM Partnerships are Confusing to ISVs and What Can Be Done About It
While the term OEM (original equipment manufacturer) was coined decades ago to explain software integration onto hardware, OEM today means many things to many people. It continues to be used to explain embarked software onto “equipment” (whether that be a smart phone, a refrigerator, a car, a printer, or anything else you can think of); it is also a term that is used to describe ISV-to-ISV partnerships to embed one piece of software into another.