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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20 years of marketing experience and provides strategic counsel to software vendors both large and small.
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02 May 2019 02 May 2019

Why You Need a Mobile App and How You Can Create One

By |2019-05-02T04:31:26+02:00May 2nd, 2019|Articles|0 Comments

While the line between traditional ISVs and “apps” has changed how the technology industry is structured, it has become critical for B2B software vendors to create mobile applications of their own in order to keep up with their pure “app” counterparts.
23 Apr 2019 23 Apr 2019

Importance of Market Intelligence in Sales Pitches

By |2019-04-23T10:46:01+02:00April 23rd, 2019|Videos|0 Comments

Liz explains methods to gather valuable insights about your target accounts, and how you can use that information to make your outreach stand out.
10 Apr 2019 10 Apr 2019

Generating Leads for Software Companies: How to Make Your Next Lead Generation Campaign a Success

By |2019-05-23T11:05:53+02:00April 10th, 2019|Videos|0 Comments

Here are three #TipsFromLiz to help you get better results from your lead generation activities.
05 Apr 2019 05 Apr 2019

4 Straightforward Steps to Nurture Leads

By |2019-04-05T09:23:44+02:00April 5th, 2019|Guides, checklists and best practices|0 Comments

These best practices will ensure your B2B marketing campaigns return only the best opportunities at the bottom of the funnel.

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