How to Focus on the Right Marketing Actions to Take During an Economic Recession
Let’s face it, economic times are hard for everyone these days, and the challenges we are confronting have just begun.
How to Improve Your B2B Software Sales Approach – 3 Quick Tips to Get You on the Right Track
Whether you are looking to generate end-user leads or build your pipeline of potential ISV-OEM partners, reinventing sales pitches means putting forth a consistent and concerted effort. The language you use needs to be relevant to your target audience; staying up on industry trends is, therefore, a must.
ISV-OEM Sales Strategies That Work: Why ISVs Underestimate the Potential of Shifting Passive Legacy Costs and What You Can Do About It
My boss told me a story the other day and I thought it was an appropriate metaphor for what we often see happen with ISV companies.
The Top 5 Do’s and Don’ts of ISV-OEM Lead Generation
ISV-OEM lead generation is not rocket science. But it’s not a piece of cake either. And I can tell you from experience that many marketing agencies fall into predictable traps because they can’t really get their heads around OEM.
Inspiring Prospects to Engage When (at first) They Don’t Want To
Let’s face it: telemarketing or cold calling is the black sheep of marketing tactics. It’s gotten a bad rap because of outsourced BPOs scattered around India and Asia bombarding people at home at inopportune times (like right in the middle of dinner) calling about worthless products or services that no one wants or needs.
