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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20 years of marketing experience and provides strategic counsel to software vendors both large and small.
06 Dec 2018 06 Dec 2018

10 Customer Support Tips for Small Software Companies

By |2018-12-06T03:54:06+00:00December 6th, 2018|Articles|0 Comments

Here are initiatives that you can do right away to improve client retention.
04 Dec 2018 04 Dec 2018

Quick Introduction to the Internet of Things (IoT)

By |2018-12-04T07:03:41+00:00December 4th, 2018|Videos|0 Comments

Liz provides a simple explanation of how it works, with some practical use cases.
29 Nov 2018 29 Nov 2018

Quick Introduction to Growth Hacking

By |2018-11-29T10:09:22+00:00November 29th, 2018|Videos|0 Comments

It’s not just about technology, but also about how you can integrate marketing within that technology to make your product sell.
22 Nov 2018 22 Nov 2018

Why Win-Loss Interviews Should be the Cornerstone of a Software Vendor’s Sales Strategy

By |2018-11-27T13:00:41+00:00November 22nd, 2018|Interviews|0 Comments

Liz interviews win-loss program expert Ryan Sorley about the value of understanding how your customers are won or lost, and how it helps improve your sales process.

21 Nov 2018 21 Nov 2018

How to Create Engaging Content

By |2018-11-21T06:07:17+00:00November 21st, 2018|Articles|0 Comments

These five tips are all you need to remember to capture and keep your target audience’s attention.
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