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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

Software Marketing Campaigns That Work – What’s the Secret?

Liz talks about the key to effective marketing campaigns with Celine Nabais Kahoudji, who is the Senior Field Marketing Manager (South Europe/Benelux) at Couchbase.

By |2021-05-26T02:57:58+02:0024-May-2021|Categories: Podcasts|Tags: |Comments Off on Software Marketing Campaigns That Work – What’s the Secret?

3 Ways To Improve Your Marketing Messaging To Resonate With Your Target Audience

Creating marketing messaging whether that be on your website, for ad copy, for highly valuable gated content, or for sales outreach, takes time and thought to develop. Whether you are developing your message for the first time, or revamping it for the one-thousandth time, it’s important not to fall into the “marketing blah blah.”

By |2021-05-19T12:15:51+02:0019-May-2021|Categories: Articles, Videos|Tags: |Comments Off on 3 Ways To Improve Your Marketing Messaging To Resonate With Your Target Audience

Best Practices For Making Any Software Lead Generation Campaign A Success

Liz talks with Shai Schneiderman (MediaDev Client Operations Manager) about campaign management, with a focus on client onboarding, market segmentation, campaign launch, and reporting.

By |2021-05-24T07:21:33+02:0017-May-2021|Categories: Podcasts|Tags: |Comments Off on Best Practices For Making Any Software Lead Generation Campaign A Success

Why Win-Loss Interviews Should be the Cornerstone of a Software Vendor’s Sales Strategy

Liz talks with Ryan Sorley, CEO of DoubleCheck Research, about the value of understanding how your customers are won or lost, and how it helps improve your sales process.

By |2021-05-17T13:26:29+02:0010-May-2021|Categories: Podcasts|Tags: |Comments Off on Why Win-Loss Interviews Should be the Cornerstone of a Software Vendor’s Sales Strategy

Creating Content for Independent Software Vendors (ISVs)

Liz talks about content writing for ISVs with Bernadette Wilson, who is a regular contributor to the DevPro Journal and has 20+ years of experience as a journalist, writer, editor and B2B marketer.

By |2021-05-10T15:53:05+02:003-May-2021|Categories: Podcasts|Tags: |Comments Off on Creating Content for Independent Software Vendors (ISVs)
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