Keep these important steps in mind to improve your global marketing initiatives.

Everyone knows that content is king. Getting your prospects in front of the right content at the right time can greatly influence sales and is an essential part of the lead nurture process. Not only does content help initiate conversations with your target audience, it is a must have for creating thought leadership in your area of expertise. But positioning yourself or your software company as thought leaders is easier said then done. Here are five tips to help ensure you are on the right path.

Recruiting ISVs is not rocket science, but it does take time and a carefully planned out strategy.  Having a holistic approach and being present across channels is key to reaching your target audience. Here are five more ways that can help you improve the process.