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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20 years of marketing experience and provides strategic counsel to software vendors both large and small.
04 Mar 2019 04 Mar 2019

Driving Sales Through Social Selling for Software Vendors

By |2019-03-05T05:32:20+01:00March 4th, 2019|Webinars|0 Comments

In this webinar, we explain why social selling is an effective way to explore new avenues for sales through LinkedIn.
26 Feb 2019 26 Feb 2019

How Social Selling Can Help Generate Traffic to Your Next Event

By |2019-02-27T09:35:02+01:00February 26th, 2019|Articles|1 Comment

Promoting events is a great way to make traction with social selling. Make it part of your hollistic marketing campaign.
26 Feb 2019 26 Feb 2019

Value of Animating Social Media Groups for ISVs

By |2019-02-26T09:07:35+01:00February 26th, 2019|Videos|0 Comments

Liz explains why ISVs should be part of online discussions and have a community management strategy to promote their brand online.
21 Feb 2019 21 Feb 2019

How Marketing is Like Weight Loss

By |2019-02-21T07:29:28+01:00February 21st, 2019|Articles|0 Comments

To succeed in both, you should stick to your goals and keep it mind that “when the going gets tough, the tough get going.”
18 Feb 2019 18 Feb 2019

Why ISV-OEM Relationships Are Important for Building Your Software Business

By |2019-02-19T03:48:04+01:00February 18th, 2019|Videos|0 Comments

Liz explains the benefits of embedding specialty features from other software to enhance the overall value of your solution.
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