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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

Is Social Selling the New Telemarketing? Why Outreach on LinkedIn Cannot be the Only Tactic you Use to Generate Sales Leads

Many people believe that telemarketing and cold calling are tactics of days past, but the more I think about it, the more I believe that that’s just a nice excuse to hide behind because let’s face it- calling makes people uncomfortable.

By |2021-07-06T17:51:18+08:006-Jul-2021|Categories: Articles|Tags: |Comments Off on Is Social Selling the New Telemarketing? Why Outreach on LinkedIn Cannot be the Only Tactic you Use to Generate Sales Leads

How to Create B2B Software Content that’s Fun – Is it Even Possible?

Liz talks with Bernadette Wilson, ISV Content Writer for the DevPro Journal, and expert at content writing for software vendors. Learn as she shares tips on how to create B2B software content that’s engaging for your target buyer personas.

By |2021-07-09T13:04:44+08:002-Jul-2021|Categories: Podcasts|Tags: |Comments Off on How to Create B2B Software Content that’s Fun – Is it Even Possible?

Making Great Video Content – Professional Tips to Get you Started

Liz talks with Romain Menu who is a videographer and photographer. Learn as they discuss about the process of creating a great video content and some professional tips to get you started.

By |2021-06-30T12:05:07+08:0028-Jun-2021|Categories: Podcasts|Tags: |Comments Off on Making Great Video Content – Professional Tips to Get you Started

Why OEM Partnerships are Confusing to ISVs and What Can Be Done About It

While the term OEM (original equipment manufacturer) was coined decades ago to explain software integration onto hardware, OEM today means many things to many people.  It continues to be used to explain embarked software onto “equipment” (whether that be a smart phone, a refrigerator, a car, a printer, or anything else you can think of); it is also a term that is used to describe ISV-to-ISV partnerships to embed one piece of software into another.

By |2021-06-22T09:11:22+08:0022-Jun-2021|Categories: Articles|Tags: |Comments Off on Why OEM Partnerships are Confusing to ISVs and What Can Be Done About It
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