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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors both large and small.
21 Jul 2020 21 Jul 2020

Marketing and the Importance of Thought Leadership

By |2020-07-21T09:46:55+02:0021-Jul-2020|Categories: Videos|Tags: |0 Comments

When you have a specific niche and you want to distinguish yourself from your competitors, having really fantastic content that highlights your thought leadership is going to be one of the best marketing tactics that you can do.

25 Jun 2020 25 Jun 2020

Technical Software Support: Why AI Chat-bots Should Never Entirely Replace Human Contact

By |2020-06-28T05:17:32+02:0025-Jun-2020|Categories: Articles|Tags: , |0 Comments

Having inbound customer support for your software product is a must. Not only does it reassure clients because they can get the answers to their questions immediately, but it is essential in order to escalate glitches so that they can be resolved quickly. The trend today is to provide inbound support through online chat, but is that really enough?
29 May 2020 29 May 2020

Telemarketing Outreach After the Lockdown Ends: Feasible or Not?

By |2020-05-29T07:32:48+02:0029-May-2020|Categories: Interviews, Videos|Tags: , |0 Comments

Liz interviews MediaDev Country Manager for Italy, Lorenzo Poveromo, about whether or not B2B lead generation efforts and telemarketing could still work after the post-pandemic lockdown.

20 May 2020 20 May 2020

Why You Need to Plan for COVID Recovery Now

By |2020-05-20T12:03:06+02:0020-May-2020|Categories: Articles|Tags: , |0 Comments

As countries across the globe are preparing a slow return to “normal” and lifting confinement measures, it is important to start planning what that means for your business. While some companies have come to a complete standstill, others have been riding out the storm rather well.
18 May 2020 18 May 2020

How to Get People to Join Your Webinar

By |2020-08-05T11:53:25+02:0018-May-2020|Categories: Articles|Tags: , |0 Comments

With webinars becoming even more popular during this season of confinement, here’s everything you need to know to make your online event a success.