Before the COVID-19 coronavirus spread throughout the world, thought leaders in the software development industry were already generating marketing content to help their users brace for the crisis. Some of the more established, conservative B2B brands, however, had concerns over how to address the impact a global pandemic could have on their audiences — and how talking about it could impact their businesses.

Everywhere we turn, the only thing people are talking about is the global pandemic, the impact that COVID-19 will have on the economy, and how to survive it from both a health perspective and a business one.

As movies like Contagion and Outbreak are becoming real-life scenarios, cutting-edge technology companies are turning to artificial intelligence (AI) and machine learning to fight COVID-19. Their common objective is to speed up the development of new treatments to battle the spread of the virus. Today, we are going to focus on some of them.

“Work from home” arrangements have become a viable option to minimize productivity disruptions brought about by the current pandemic. Here are the pros and cons of remote working (for employers and employees).

If you don’t see a lot of marketing ROI, it may be time to ask the question: Am I marketing to the right people?